21 November 2024 – Women in Marketing Africa (WiM Africa) is thrilled to celebrate the incredible achievements of its community members at the 14th Annual Global WiM Awards 2024, held on Wednesday, 20 November. The awards spotlighted some of the most talented women in marketing, advertising, and creativity, and this year, African excellence took centre stage.
In the marketing, advertising, and communications sectors, the narratives we create hold immense power. They shape perceptions, influence decision-making, and, ultimately, drive economic outcomes. Yet, too often, Africa is misrepresented in global media—a legacy of reductive stereotypes that paint the continent as a monolith of poverty, conflict, and dependency.
The 2024 Global WiM Awards shortlist has been announced, celebrating exceptional women who embody this year’s theme of "Exemplary." As we look forward to the upcoming Awards Ceremony, we spotlight the remarkable talent and achievements of the shortlisted nominees from across the continent. For the last of the shortlisted nominees from the WiM Africa community, we speak with Yaa Boateng, Managing Director & Chief Creative Officer at The Storytellers, Ghana.
The 2024 Global WiM Awards shortlist has been announced, celebrating exceptional women who embody this year’s theme of "Exemplary." As we look forward to the upcoming Awards Ceremony, we spotlight the remarkable talent and achievements of the shortlisted nominees from across the continent. For the third of the shortlisted nominees from the WiM Africa community, we speak with Ifeoma Jibunoh, Group Chief Marketing Officer, Cassava Technologies.
The 2024 Global WiM Awards shortlist has been announced, celebrating exceptional women who embody this year’s theme of "Exemplary." As we look forward to the upcoming Awards Ceremony, we spotlight the remarkable talent and achievements of the shortlisted nominees from across the continent. For the second of the shortlisted nominees from the WiM Africa community, we speak with Buyi Mafoko, Managing Director of Matte BLK in South Africa.
The 2024 Global WiM Awards shortlist has been announced, celebrating exceptional women who embody this year’s theme of "Exemplary." As we look forward to the upcoming Awards Ceremony, we spotlight the remarkable talent and achievements of the shortlisted nominees from across the continent. For the first of the shortlisted nominees from the WiM Africa community, we speak with Cynthia Torto, Global Creative Lead at Shell International.
Women in Marketing Africa is hosting the fourth session in the Real Talk Series, titled The Creatives Edition, a platform for honest dialogue on gender equality within the creative sector. This discussion will centre on the unique challenges women face in pursuing and establishing themselves in leadership roles across advertising, marketing, and other creative fields.
The 2024 Global Women in Marketing (WiM) Awards shortlist has officially been released, showcasing an impressive lineup of talented women who have truly embodied this year’s theme of "Exemplary." The entries this year were of an exceptional calibre, making the competition inspiring and fierce.
In a groundbreaking moment for the advertising industry, the Unstereotype Alliance, convened by UN Women, has released a global study demonstrating the significant business value of inclusive advertising. Conducted in collaboration with Oxford University’s Saïd Business School and powered by data from leading companies such as Unilever, Bayer Consumer Health, and Mars, the research highlights the transformative impact of ads that authentically and positively portray diverse people while avoiding harmful stereotypes.
The Global Women in Marketing (WiM) Awards are back for the 14th year, and we’re making a special call for entries from Africa! It’s time to recognise the outstanding achievements of women in marketing, communications, and advertising who are making a mark in the industry. Whether you are a seasoned professional or emerging talent, or if you know someone whose work has inspired you—now is the perfect opportunity to spotlight that brilliance on a global stage.