According to The World Bank, Africa leads the way on female entrepreneurship as the only region in the world with more female than male entrepreneurs. Unfortunately, they also face the most challenges when it comes to seeking funding and support to scale their business. In the second edition of our Women in Marketing Africa #RealTalkSeries, we took a deeper look into these challenges real-world perspective from three female founders from the continent. Charles Lee Mathews (they/them) Publisher and CEO of Inc.Africa, steered an insightful conversation with Moky Makura, Executive Director of Africa No Filter; Catherine Young, Founder of Thinkroom Consulting and Managing Partner of GrindstoneXL Ventures; and Mamela Luthuli, Founder and CEO of Take Note Information Technology, on their journeys into entrepreneurship, as well as the peaks of how they've scaled their businesses and potholes they’ve faced when operating in an environment not necessarily wired to support them.
Welcome to #WiMMeets - a series of short interviews with marketing leaders from across Africa and around the world. The series will present a different side to senior professionals with the aim to share the things that matter to them and inspire others. In this interview, we sat down with Ifeoma Jibunoh-Dozie, CMO of Cassava Technologies. Ifeoma brings a wide breadth of sector experience within the Financial, Technology and FMCG industries. She is skilled in developing and implementing brand, marketing, and corporate communication strategies delivering high quality integrated business solutions. Over the years, she has provided direction to organisations and brands in all aspects of traditional and non-traditional marketing and communications to deliver exceptional levels of ROI. She also has a strong track record in developing new business and holding significant P&L responsibilities.