About Us
About Us

About Us

WiM Africa is part of Women in Marketing (WiM) CIC. A global network of senior managers and c-suite professionals created to educate, inspire, connect and recognise women in the marketing and associated professions through the cycle of their lives. WiM takes a holistic approach to the education and wellbeing of women through collaborations and partnerships with organisations that complement their work.

Like WiM Global, WiM Africa aspires to bring together female professionals (and their male advocates) in the marketing, communications, advertising and other creative fields across the continent to connect, network, share ideas, experiences best practice and celebrate each others achievements. Forging the way for the next generation of female marketers breaking through.

Women In Marketing

WiM CIC was created in 2004 out of a need for women in the marketing, advertising and communications professions to be recognised, celebrated and empowered to fulfil their potential. The first WiM event coincided with International Women?s Day on Work-Life Balance. Since then, the annual WiM events have grown and tackled topics such as ethical marketing, the creatives, branding and diversity in marketing, with the purpose of provoking discussion and inspiring women across the sectors and the wider business community.

The popularity of the events led to the introduction of the first WiM Awards in 2010. Past award winners have included senior executives from Burberry, Google, Facebook, Hearst UK, Havas, Diageo and Ogilvy & Mather UK. Over the years, WiM has enjoyed the support of the Chartered Institute of Marketing (CIM), the Marketing Academy and sponsor organisations such as ITV, Mondelez, Vodafone, Havas Worldwide and HP.

WiM now serves a global network of influential individuals.

The Team

Andrea Opoku

Andrea Opoku

WiM Director and Africa Ambassador

Andrea Opoku

WiM Director and Africa Ambassador

Andrea has been a founding member of the Women in Marketing (WiM) network since its creation in 2004 when it was part of the Chartered Institute of Marketing. In December 2017 she was brought on as a Director to support the activities of the organisation which had recently been formed as a Community Interest Company (CIC).  Andrea has led on WiM’s global expansion strategy, specifically on the African continent, hence the launch of WiM Africa.

Andrea runs a strategic marketing and branding consultancy and was formerly Executive Director at BSP Media International, a UK-based market and industry intelligence provider – producing and delivering conferences and industry events on Technology, Media and Telecoms across Africa.

Andrea’s career began at a multimedia software publishing company in Paris and over a 10-year period moved into campaign management and communications roles in property, education, food retail, men’s fashion, office design and build, and outdoor adventure sports.

Andrea trains and lectures on marketing planning, social media and digital marketing strategy; she also blogs and writes about marketing, business and Africa.

Ade Onilude

Ade Onilude

WiM Founder and CEO

Ade Onilude

Ade Onilude

WiM Founder and CEO

After a successful career in modelling and luxury retail, Ade became a member of the Chartered Institute of Marketing (CIM) and joined the London board, as a volunteer. She became Chair of CIMCOM, the CIM marketing communications forum, liaising with professional bodies from advertising, PR and design and held this post for six years.

During this time, Ade recognised the need to establish a Women in Marketing (WiM) forum to inspire, connect, encourage and celebrate the achievements of female marketers. She launched the first WiM event in March 2004 to coincide with International Women’s Day.

Since the launch of this first event, Ade has gone onto create the WiM Awards in 2010 and is now the CEO of the newly established Women in Marketing Community Interest Company. She is passionate about challenging the gender norms and is an advocate of the global economic empowerment of women.

Zumi Njongwe

Zumi Njongwe

WiM Africa Advisor - Marketing & Innovation Director, Diageo

Zumi Njongwe

Zumi Njongwe

WiM Africa Advisor - Marketing & Innovation Director, Diageo

Zumi Njongwe has been named marketing and innovations director for Diageo South Africa. With her appointment, Njongwe takes responsibility for further growth at Diageo locally.

Njongwe has spent the last two years in Ethiopia as marketing and innovations director at Diageo’s Meta Abo Breweries. She also led the establishment of ETEAGE (“queen” in Amharic), a women’s network within Diageo which drives coaching, mentorship and empowerment of women in order to contribute to the diversity agenda.

Njongwe has been with Diageo since 2005, working in various roles across Africa and in London. Prior to her role in Ethiopia, she held a number of roles in the Diageo business, from marketing manager on J&B to regional marketing manager for Guinness (Africa), responsible for Cameroon, Nigeria, Kenya and Ghana, until she was portfolio manager of whisky, leading the development of the category and strategies to deliver business results for the category. She was also an active member of the marketing leadership team driving the talent agenda and team training, as well as leading the Spirited Women of Brandhouse (SWOB) initiatives. She holds a BSC (chemistry and psychology) and honours degree in psychology.

Diageo owns the five of the top 10 whiskies in SA (Johnnie Walker, J&B, Bells, Vat 69 and Black & White) and is a market leader in vodka and rum with Smirnoff and Captain Morgan; and it also leads the fast-growing premium gin category with Tanqueray.

Stacey Grant

Stacey Grant

WiM Africa Advisor - Consumer & Market Insights Director Africa, Unilever

Stacey Grant

Stacey Grant

WiM Africa Advisor - Consumer & Market Insights Director Africa, Unilever

Deeply passionate about people, Stacey Grant leads the Africa Insights Team and is a member of both the Unilever South Africa leadership team, as well as the Unilever Africa Leadership Team. In this role, she is ultimately responsible for showing the business where and how to win – through converting data into insights that inform solutions to the unmet needs of consumers across the continent. A strong believer in African creativity and solutions, Stacey has led her team to a number of major Global Unilever honors, including awards for Innovation and Communications excellence. Her biggest passion is centered on building sustainable businesses and Stacey believes that this is one of the key elements in unlocking the potential of the African continent. 

In over 13 years of Unilever experience, Stacey has continuously leveraged her ability to empathise and advocate for the needs of the consumer, and combined it with her technical expertise to lead for innovation. This has included provocative research into gender narratives, as well as understanding the evolution of female identity in Africa. Insights from this work have directly fed into the powerful creative executions and purposeful brand messages which have seen Unilever rise as an industry thought leader and society shaper in areas like gender stereotyping and racial equality. 

As a working parent with a busy household, 2 energetic sons, a couple of pooches, and a demanding job, Stacey is fiercely passionate about helping people advance in both their careers & personal lives.  

Norkor Duah

Norkor Duah

WiM Africa Advisor - CEO, Mullen Lowe Accra / VP Africa Development, IAA

Norkor Duah

Norkor Duah

WiM Africa Advisor - CEO, Mullen Lowe Accra / VP Africa Development, IAA

Norkor Duah is the CEO of Mullen Lowe Accra an integrated communications company affiliated to Lowe Worldwide and Partners and has almost thirty years’ experience in Ghana’s Creative, Advertising, Marketing and Management Sector.

Norkor is also Vice President of Development - Africa for the International Advertising Association and a past President of Advertising Association of Ghana.

She has worked assiduously in various capacities on numerous councils, including the Council of the Association of Ghana Industries (AGI) and is currently on the Brand Ghana Council.

Norkor sits on a number of Corporate Boards including Adesa Productions Limited and National Conservation Research Centre. 

Norkor is a graduate of Watford College in the UK.

Shaadia Vawda

Shaadia Vawda

WiM Africa Advisor - General Manager Ice-Cream Southern Africa, Unilever

Shaadia Vawda

Shaadia Vawda

WiM Africa Advisor - General Manager Ice-Cream Southern Africa, Unilever

Based: Global citizen living in Durban

Growing up in pre-1994 South Africa, and with a dad who was diagnosed with Cancer when Shaadia was 16, and a mum who valiantly worked to get her and her brother through school and university, Shaadia has never been afraid of a challenge! And gets most joy from the challenge of turning around impossible briefs, challenging markets and segments. She has 20years business experience working across 4 different industries, 10 different categories, 2 different continents & multiple countries.  She is currently the General Manager for the Ice Cream Business Unit in Southern Africa which she leads with a talented business unit team comprising of marketing, finance, CD, supply chain, factory, R&D, legal, media, HR & shopper. 

She is a passionate member of the Unilever South Africa Executive Leadership team. She is proud to hold this seat, as she represents hope and belief for a younger generation of women who believe that they CAN have a seat at the table, and contribute meaningfully.  

We are in the middle of a gender revolution! Global studies show that 40% of women DO NOT identify with the women they see in advertising! 3% of ads feature women in leadership/professional roles. In most of the ads women are confined to domestic chores! This is staggering, and we can something about it. Banishing stereotypes goes beyond the misrepresentation of women in advertising. This is about creating multi-dimensional people in our ads – ‘unstereotyping’ people, not just women. Advertising can be a real agent of change and a force for good, by inspiring people with positive and progressive portrayals. This isn’t only a moral case it is also a business case.

At home, the nest is kept frenetically busy with a 9-year-old daughter, who keeps her parents grounded, happy and in touch with all things slime and squishy. 

Suhana Gordhan

Suhana Gordhan

WiM Africa Advisor - Creative Director, FCB Agency Africa

Suhana Gordhan

Suhana Gordhan

WiM Africa Advisor - Creative Director, FCB Agency Africa

Suhana is passionate about the art of copywriting and loves parenting an idea well enough so that nobody molests it along its journey from birth to maturity. She believes that the best agency-client relationships are more marriage and less bondage. She entered the advertising industry in 2001 and has worked on some of the country’s much-loved brands at agencies like Ogilvy, Black River FC, NativeVML and Net#work BBDO.

Leigh Andrews

Leigh Andrews

WiM Africa Advisor - Editor-in-Chief: Marketing & Media - Bizcommunity.com

Leigh Andrews

Leigh Andrews

WiM Africa Advisor - Editor-in-Chief: Marketing & Media - Bizcommunity.com

Leigh Andrews (@leigh_andrews) is Editor-in-Chief: Marketing & Media at Bizcommunity.com and Lifestyle contributor. Leigh is passionate about issues of inclusion, equality and diversity, and was the only South African finalist shortlisted for the Women in Marketing #WIMawards2017.

Responsible for keeping a finger on the pulse of the latest happenings in the marketing and media industry, Leigh writes top breaking news stories interviewing key people in the industry, as well as driving the daily delivery of fresh and accurate content, aligning editorial goals with the BizCommunity.com strategic direction. Having spent 12 years in the industry, working for companies such as Microsoft, Kagiso Media, Fleet Street Publications, the Mail & Guardian Online, Caxton Community Newspapers and Newsclip's publications, Leigh is at the forefront of all this marketing and media in South Africa.

Johanna McDowell

Johanna McDowell

WiM Africa Advisor - Managing Director - Independent Agency Search & Selection (IAS)

Johanna McDowell

Johanna McDowell

WiM Africa Advisor - Managing Director - Independent Agency Search & Selection (IAS)

Currently the Managing Director of the Independent Agency Search and Selection Company (IAS), and with a background that includes being on both the agency and the client side of the fence, Johanna McDowell is well placed to offer commentary on marketing and advertising in both the South African and international contexts. McDowell has built her career in marketing and advertising since 1974, holding directorship in both South Africa and British advertising agencies until she was appointed Managing Director of Grey Phillips Advertising in 1988.

An “entrepreneurial heart in a power suit”, McDowell understands the industry from the inside: She built Integrated Communications, a public relations-driven marketing communications company that went from zero base in 1991 to an R 8 million fee turnover by December 2004. After graduating in marketing and business studies, her experience had spanned large corporates including banking, manufacturing and retail both in UK and South Africa, along with a 15-year stint in two of the largest advertising agencies in South Africa and in a medium sized agency in the UK.

Widely published and quoted in local media, McDowell regularly gives expert media advice on topics such as:

  • B2B communications
  • ROI in Marketing
  • Managing and strengthening client/agency relationships for long-term success
  • The importance of ethics

McDowell advises and works alongside clients and procurement professionals on agency selection, agency pitching, relationship appraisal, commercial evaluation and benchmarking projects.

Her company, the IAS, is a leading intermediary consultancy that specialises in and focuses on optimal marketer-agency relationships. Twice a year she attends Ad Forum Summits as an international consultant which helps her lead the South African advertising industry and keep in line with international trends and remain competitive.

WiM Africa launches at the Loeries

Female Representation and the Media - Who controls the narrative?

16 August 2018

10:00 - 13:00

Durban, South Africa

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