About Us
About Us

About Us

WiM Africa is part of Women in Marketing (WiM) CIC. A global network of senior managers and c-suite professionals created to educate, inspire, connect and recognise women in the marketing and associated professions through the cycle of their lives. WiM takes a holistic approach to the education and wellbeing of women through collaborations and partnerships with organisations that complement their work.

Like WiM Global, WiM Africa aspires to bring together female professionals (and their male advocates) in the marketing, communications, advertising and other creative fields across the continent to connect, network, share ideas, experiences best practice and celebrate each others achievements. Forging the way for the next generation of female marketers breaking through.

Women In Marketing

WiM CIC was created in 2004 out of a need for women in the marketing, advertising and communications professions to be recognised, celebrated and empowered to fulfil their potential. The first WiM event coincided with International Women?s Day on Work-Life Balance. Since then, the annual WiM events have grown and tackled topics such as ethical marketing, the creatives, branding and diversity in marketing, with the purpose of provoking discussion and inspiring women across the sectors and the wider business community.

The popularity of the events led to the introduction of the first WiM Awards in 2010. Past award winners have included senior executives from Burberry, Google, Facebook, Hearst UK, Havas, Diageo and Ogilvy & Mather UK. Over the years, WiM has enjoyed the support of the Chartered Institute of Marketing (CIM), the Marketing Academy and sponsor organisations such as ITV, Mondelez, Vodafone, Havas Worldwide and HP.

WiM now serves a global network of influential individuals.

The Team

Andrea Opoku

Andrea Opoku

WiM Director and WiM Africa Founder

Andrea Opoku

WiM Director and WiM Africa Founder

Andrea has been a founding member of the Women in Marketing (WiM) network since its creation in 2004 when it was part of the Chartered Institute of Marketing. In December 2017 she was brought on as a Director to support the activities of the organisation which had recently been formed as a Community Interest Company (CIC).  Andrea has led on WiM’s global expansion strategy, specifically on the African continent, hence the launch of WiM Africa.

Andrea runs a strategic marketing and branding consultancy and was formerly Executive Director at BSP Media International, a UK-based market and industry intelligence provider – producing and delivering conferences and industry events on Technology, Media and Telecoms across Africa.

Andrea’s career began at a multimedia software publishing company in Paris and over a 10-year period moved into campaign management and communications roles in property, education, food retail, men’s fashion, office design and build, and outdoor adventure sports.

Andrea trains and lectures on marketing planning, social media and digital marketing strategy; she also blogs and writes about marketing, business and Africa.

Ade Onilude

Ade Onilude

WiM Founder and CEO

Ade Onilude

Ade Onilude

WiM Founder and CEO

After a successful career in modelling and luxury retail, Ade became a member of the Chartered Institute of Marketing (CIM) and joined the London board, as a volunteer. She became Chair of CIMCOM, the CIM marketing communications forum, liaising with professional bodies from advertising, PR and design and held this post for six years.

During this time, Ade recognised the need to establish a Women in Marketing (WiM) forum to inspire, connect, encourage and celebrate the achievements of female marketers. She launched the first WiM event in March 2004 to coincide with International Women’s Day.

Since the launch of this first event, Ade has gone onto create the WiM Awards in 2010 and is now the CEO of the newly established Women in Marketing Community Interest Company. She is passionate about challenging the gender norms and is an advocate of the global economic empowerment of women.

Johanna McDowell

Johanna McDowell

Advisor - WiM Africa, Managing Director - Independent Agency Search & Selection (IAS)

Johanna McDowell

Johanna McDowell

Advisor - WiM Africa, Managing Director - Independent Agency Search & Selection (IAS)

Currently the Managing Director of the Independent Agency Search and Selection Company (IAS), and with a background that includes being on both the agency and the client side of the fence, Johanna McDowell is well placed to offer commentary on marketing and advertising in both the South African and international contexts. McDowell has built her career in marketing and advertising since 1974, holding directorship in both South Africa and British advertising agencies until she was appointed Managing Director of Grey Phillips Advertising in 1988.

An “entrepreneurial heart in a power suit”, McDowell understands the industry from the inside: She built Integrated Communications, a public relations-driven marketing communications company that went from zero base in 1991 to an R 8 million fee turnover by December 2004. After graduating in marketing and business studies, her experience had spanned large corporates including banking, manufacturing and retail both in UK and South Africa, along with a 15-year stint in two of the largest advertising agencies in South Africa and in a medium sized agency in the UK.

Widely published and quoted in local media, McDowell regularly gives expert media advice on topics such as:

  • B2B communications
  • ROI in Marketing
  • Managing and strengthening client/agency relationships for long-term success
  • The importance of ethics

McDowell advises and works alongside clients and procurement professionals on agency selection, agency pitching, relationship appraisal, commercial evaluation and benchmarking projects.

Her company, the IAS, is a leading intermediary consultancy that specialises in and focuses on optimal marketer-agency relationships. Twice a year she attends Ad Forum Summits as an international consultant which helps her lead the South African advertising industry and keep in line with international trends and remain competitive.

Leigh Andrews

Leigh Andrews

Advisor - WiM Africa, Editor-in-Chief: Marketing & Media - Bizcommunity.com

Leigh Andrews

Leigh Andrews

Advisor - WiM Africa, Editor-in-Chief: Marketing & Media - Bizcommunity.com

Leigh Andrews (@leigh_andrews) is Editor-in-Chief: Marketing & Media at Bizcommunity.com and Lifestyle contributor. Leigh is passionate about issues of inclusion, equality and diversity, and was the only South African finalist shortlisted for the Women in Marketing #WIMawards2017.

Responsible for keeping a finger on the pulse of the latest happenings in the marketing and media industry, Leigh writes top breaking news stories interviewing key people in the industry, as well as driving the daily delivery of fresh and accurate content, aligning editorial goals with the BizCommunity.com strategic direction. Having spent 12 years in the industry, working for companies such as Microsoft, Kagiso Media, Fleet Street Publications, the Mail & Guardian Online, Caxton Community Newspapers and Newsclip's publications, Leigh is at the forefront of all this marketing and media in South Africa.

WiM Africa launches at the Loeries

Female Representation and the Media - Who controls the narrative?

16 August 2018

10:00 - 13:00

Durban, South Africa

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