The 2025 Global WiM Awards shortlist has been announced, celebrating women who continue to inspire through their creativity, leadership, and impact. This year’s theme — The Year of Age — invites us to reflect on experience, wisdom, and the power of evolution, recognising how age, in all its forms, shapes perspective, innovation, and influence. Across Africa, this year’s shortlisted women are redefining what it means to grow, adapt, and thrive in our industry. As we count down to the Awards Ceremony, we honour their journeys and the enduring mark they are making on marketing, communications, and the wider creative economy. We spoke with Enniye Timibi – Consumer Marketing Manager at Spotify in Nigeria.
The 2025 Global Women in Marketing (WiM) Awards Shortlist has been announced — and the Africa region stands proudly represented by a dynamic group of leaders whose work continues to shape the direction of marketing, communications, and creativity across the continent.
If you read our recent piece on 21 years of Women in Marketing (WiM) and the launch of the 2025 Global WiM Awards, you already know this is a moment for us. Now, let’s dig deeper into why you should submit your work — and how doing so can elevate your professional journey.
On Tuesday 16 September, Women in Marketing Africa, in partnership with Kantar, brought together more than 60 senior marketers, brand leaders, agency executives, Gen Z professionals, and content creators in Johannesburg for the second edition of the Real Talk Debate Series. The question on the table: Is the industry truly ready for Africa’s Gen Z audiences?
This year’s Global WiM Awards come with a clear theme: The Year of Age — perfectly timed as Women in Marketing marks 21 years of championing women’s careers. That’s two decades plus a year of stories, leadership and creative risk-taking. Now’s the time to bring your work forward and let the world see the impact you’ve made.
On 16th August 2018, Women in Marketing (WiM) Africa was launched at one of Africa’s biggest creative gatherings - the Loeries in Durban, South Africa. Meaningfully, it was also during Women’s Month in South Africa – a time dedicated to honouring women’s leadership, resilience, and contribution.
Next month, on the 16th September in partnership with Kantar, WiM Africa is bringing together a powerhouse line-up of women leaders and Gen Z voices for an unmissable morning of insight and debate, in front of a curated audience of senior marketers, brand leaders, decision-makers, and Gen Z changemakers
A new empathy-led study by Riverbed has revealed not only what matters most to women - but also insights that challenge some long-held assumptions about women’s ambitions, work patterns, and priorities.
2025 is The Year of Age, marking the 15th edition of the Global Women in Marketing Awards. For a decade and a half, the Awards have celebrated women and allies shaping the marketing industry and making an impact worldwide, with recognition spanning every continent.
Reflections of Cannes Lions 2025 from Enniye Timiebi - WiM Africa Cannes Lions Pass Winner 2025. This year, at Cannes Lions something shifted. The buzz wasn’t reserved only for big-budget commercials or agency showreels, creators got their own share of the spotlight. From YouTube stars to TikTok entrepreneurs and podcast pioneers, the Croisette was buzzing with a new kind of influence.