We’re still glowing in the magic of Cannes Lions 2025 — a milestone moment for Women in Marketing Africa and for two brilliant rising stars of African marketing: Ziada Abeid (Tanzania) and Enniye Timiebi (Nigeria).
Ziada Abeid, Enniye Timiebi, and Eniola Ogunmekan are three brilliant women in marketing and advertising who will be representing Africa on the global stage at Cannes Lions International Festival of Creativity this year. Each of them has a unique, inspiring story of how they applied for the Women in Marketing Africa Cannes Lions ERA pass, how they felt when they won - and what they’re hoping to take from the experience.
When we opened up entries for the first ever Women in Marketing (WiM) Africa Cannes Lions ERA Pass, we hoped to see Africa’s marketing, advertising and communications talent shine, and they did not disappoint. We received an incredible range of heartfelt, inspiring submissions from women across the continent. The passion, creativity, and drive in every video reminded us why our mission at WiM Africa matters so much: Africa’s marketing and creative talent deserves to be seen, celebrated, and championed on the world’s biggest stages.
In a world driven by trends, algorithms, and the pursuit of “what’s next,” longevity can be an act of quiet rebellion. For Women in Marketing (WiM) Global, 2025 isn’t just another milestone year — it marks 21 years of shaping the narrative around women’s contributions to marketing and communications. And with it comes a timely and powerful theme: The Year of Age.
In today’s fast-paced, technology-driven world, Artificial Intelligence (AI) is rapidly transforming how we work and interact. This shift raises an important question: is AI a threat or an opportunity for humanity - especially for the creative and marketing industries, where innovation and originality are paramount? In its inaugural Real Talk Debate in Ghana, Women in Marketing Africa (WiM Africa) brought together top marketing communications leaders and AI experts to examine AI’s dual impact on the continent’s marketing and creative industries.
Accra, Ghana – Women in Marketing Africa (WiM Africa) has successfully held the first ever Real Talk Debate on AI in Ghana at the MullenLowe Accra offices. Titled "Is AI a Threat or Opportunity for Africa’s Creative Sector?", the event brought together leading industry voices and an across sector group of delegates to explore how artificial intelligence is transforming the marketing landscape across Africa.
WiM Africa is proud to announce a strategic partnership with Africa’s foremost integrated marketing event, the Nedbank IMC Conference. WiM Africa – the regional branch of Women in Marketing (WiM) CIC, a global not-for-profit network dedicated to recognizing, connecting, educating, and celebrating women in the marketing, advertising and communications sector - sees this alliance as a powerful step forward in championing female leadership and creativity across the continent.
This International Women’s Day (and month), WiM Africa is proud to launch our #WomenWhoMarketAfrica campaign - a special initiative designed to spotlight the remarkable women who are shaping Africa’s marketing landscape. International Women’s Day is a global celebration of women’s achievements and a powerful reminder of the ongoing struggle for gender equality. This year, we’re inviting the WiM Africa community to take an active role in recognising those who inspire us every day.
Women in Marketing Africa is excited to offer an incredible opportunity for our community! For the past four years, we’ve proudly represented African talent at the Cannes Lions Festival of Creativity - a global stage where innovative ideas come to life. Now, thanks to the Cannes Lions ERA (Equity, Representation, and Accessibility) programme, we’re giving away three all-access Classic passes to the 2025 Festival to three deserving members of our community.
Accra, Ghana – Women in Marketing Africa (WiM Africa) is excited to announce its inaugural Real Talk Debate event for 2025, taking place on 13th March 2025 in Accra, Ghana. Titled "Is AI a Threat or Opportunity for Africa’s Creative Sector?", this groundbreaking event will gather senior marketing, advertising, communications and creative professionals alongside industry trailblazers to engage in a dynamic discussion on the transformative impact of artificial intelligence (AI) across Africa's marketing and creative industries.