In a groundbreaking moment for the advertising industry, the Unstereotype Alliance, convened by UN Women, has released a global study demonstrating the significant business value of inclusive advertising. Conducted in collaboration with Oxford University’s Saïd Business School and powered by data from leading companies such as Unilever, Bayer Consumer Health, and Mars, the research highlights the transformative impact of ads that authentically and positively portray diverse people while avoiding harmful stereotypes.