In 2025 Women in Marketing celebrates 21 years since its inception, and 15 years of recognising and celebrating women all over the world through The Global Women in Marketing Awards.
Take a look at the 2024 Global WiM Awardees from the WiM Africa community.
Since its launch in 2010, the Women in Marketing (WiM) Awards have shone a spotlight on the outstanding economic, social, and cultural impact of women in the marketing industry – as well as male advocates for gender equality. Over the years, winners have come from some of the world’s most influential brands, including Google, HP, Unilever, Burberry, SAP, and Live Nation.
What began as a UK initiative quickly grew into a truly international celebration. In 2017, the Awards opened to entries from around the world, becoming the Global Women in Marketing (WiM) Awards. Since then, winners have represented every continent, with stories of innovation, leadership, and creativity spanning the USA, South America, South Africa, Europe, Asia, and beyond.
Each year reflects the evolving landscape of marketing – with new categories introduced to honour emerging disciplines, celebrate innovation, and respond to global events. From recognising changemakers, industry shapers, and health and wellness leaders, to celebrating copywriters, marketing scientists, strategic planners, and PR communicators, the Awards continue to evolve in step with the industry.
The Global WiM Awards are more than just a ceremony. They are a platform for recognising exemplary individuals and teams whose work has shaped brands, influenced culture, and driven positive change. Themes over the years – from Hope, Humanity and Healing to Evolution, Flow, and The Year of the Exemplar – have reflected both the challenges and opportunities shaping our world.
In 2025, Women in Marketing (WiM) CIC marks 20 years since the very first Women in Marketing event (held in homage to International Women’s Day) and the 15th year of the Awards. This milestone celebrates a legacy of championing women’s voices, recognising industry-shaping achievements, and inspiring the next generation of marketing leaders across the globe.
Now, as WiM Africa grows its community and presence, we invite you to bring African talent, creativity, and leadership to the global stage. Whether you are an emerging innovator, an established industry leader, or a passionate advocate for change, your story matters.
Entries for the Global WiM Awards are open – it’s time for Africa’s marketing excellence to take its place among the world’s best.
If your organisation is interested in partnering with us on the Global WiM Awards get in touch with us at hello@wimafrica.com
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