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WiM Africa is part of Women in Marketing (WiM) Community Interest Company – a not for profit organisation.
WiM Africa is an ally member of the Unstereotype Alliance South Africa chapter.
Convened by UN Women and launched in 2017 at Cannes Lions The Unstereotype Alliance is a thought and action platform that seeks to eradicate harmful gender-based stereotypes in all media and advertising content. It brings together partners and seeks to collectively use the advertising industry as a force for good to drive positive change all over the world.
Members work towards creating a world without stereotypes, empowering women in all their diversity, whether that be related to race, class, age, ability, ethnicity, religion, sexuality, language or education and addressing harmful masculinities to help create a gender equal world.
The Unstereotype Alliance South Africa Chapter launched in February 2020 in Johannesburg with the following priority focus areas identified by the members:
For more information and to become a member, visit the Unsterotype Alliance website.
Marklives.com launched in 2012 as a journalism-driven alternative to existing advertising and marketing trade media in South Africa. It actively invests in journalism and good old-fashioned journalistic systems and processes, including editing, subbing and fact-checking. It has become known for presenting a fresh, independent and investigative view of southern Africa’s changing communication landscape, as well as for the depth of its insights section, and is the go-to source for breaking industry news.
The team at MarkLives believes in covering a broad spectrum of industry businesses, both small and large, and the full diversity of its people. As part of its commitment to telling the stories of women, we celebrate remarkable women leaders in our annual #AgencyLeaders Women of the Year poll. Until we achieve gender parity at senior management level, it will play a role in punching out the glass ceiling women shouldn’t be subjected to in the first place.
MarkLives.com in partnership with WiM Africa Interview series