01 July 2025
Reflections of Cannes Lions 2025 from Ziada Abeid - WiM Africa Cannes Lions Pass Winner 2025
Let me start with the truth: I had no idea this side of Cannes existed until I got a text from my friend and business partner, Joyce. It read, “You’ve got to apply.” She had seen a LinkedIn post by Women in Marketing Africa, encouraging women to apply for a Cannes Lions pass.
Then came the second message: “You’ve got to apply ooo, I’ll remind you every day.” And, like a true accountability partner, she kept her word, sending daily reminders like clockwork.
As usual, I wrapped myself in the warm, familiar blanket of impostor syndrome and procrastinated. It wasn’t until the last minute, and after 20 takes, that I finally closed my eyes, hit “send,” and just prayed for the best.
A few days later, I received an email saying I’d won the Cannes Lions Pass. I was over the moon! Huge thanks to Miss Andrea Djan-Krofa, Director and Head of Africa at Women in Marketing, for ensuring we had all the essential information and knew what to expect.
Now… nothing, absolutely nothing, prepared me for what I was about to witness.
Read the rest of Ziada's reflections here!
Source - ziadatravels.com