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On Thursday 22nd August, WiM Africa was in Durban, South Africa to deliver INFLUENCE – harnessing one’s own power of influence and examining the myths, truths and longevity of influencer marketing. In association with the Durban Chamber of Commerce and Industry, the event took place during women’s month in South Africa, and brought together senior professionals from global brands, experts in influencer marketing and female business owners and marketing professionals. The aim was to hear and be inspired by the stories of professional women on how they develop and maximise their powers of influence and also to gain insights in the phenomenon that has become influencer marketing.

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One of the highlights of last year's Loeries Masterclasses was the Women in Marketing (WIM) Africa launch event. Here Andrea Opoku, director and Africa ambassador for Women in Marketing, shares growth since then as well as the context of this year's WIM Africa event on the power of women in influencer marketing, with some interesting global insights.

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This Women's Day in SA, we welcomed news that the Loeries has joined forces with UN Women's Unstereotype Alliance initiative, to launch its South Africa chapter, set to use the advertising industry as a force for good to drive positive change all over the world. We also learn what to expect from the UN Women South Africa multi-country office's Loeries 2019 masterclass with Dove, on advertising leading society.

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WiM Advisory Panel member, Advertising Assocation of Ghana (AAG) past President and CEO of Mullen Lowe Accra is a recipient of the 2018 International Advertising Association’s (IAA) Inspire Champion Award, presented during the IAA Global Conference, Creativity4Better in Bucharest, Romania on Tuesday. Announcing the Award, IAA Vice President and Chairman of the Inspire Award, Heather Leembruggen said the IAA Inspire Champion Award honors notable leaders for their lifetime achievements, vision, committed services to IAA, as well as their contributions to advancing the IAA and communications in the global marketing communications industry. Norkor Duah who is the IAA’s Vice President for Africa Development is among five others from across the world honoured with the IAA Inspire Champion Award during the conference.

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The Loeries 2018 kicked off with a Masterclass hosted by Women in Marketing. The session highlighted the gender stereotypes in advertising, and addressed the way forward for a more inclusive industry. media update’s Aisling McCarthy attended the Loeries Masterclass held at the Durban International Conference Centre on Thursday, 16 August. The session was opened by Andrea Opoku, director at Women in Marketing, who spoke about the importance of celebrating and encouraging women in the industry.

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This morning's Women in Marketing masterclass marked the launch of the African chapter of Women in Marketing...Read the source link below for the full story.

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The Loeries masterclasses started with a bang, with the well-supported Women in Marketing Africa masterclass, followed by a panel discussion moderated by Bizcommunity's own Editor-in-Chief: Marketing & Media SA, Leigh Andrews, which offered extensive insight into where we are currently in terms of gender equality in the media, as well as how far we still need to go and how to get there. Read more by clicking the source link below.

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All the information you need on the launch of Women in Marketing (WiM) Africa through their Loeries Masterclass today, as well as how this serves as an opportunity to showcase what 21st Century Africa looks like to the rest of the world, through the transformative creativity and innovation that comes from the continent, the African stories that can resonate with anyone and the world-class work being done here. Read more by clicking the source link below.

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Agencies, brands and media organisations have been advised to democratize marketing profession to enable women to perform their duties adequately well in today’s marketing business. Read more by clicking the source link below.

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In 2017, only 3% of creative directors globally were female and, out of the top 50 most-influential CMOs, only a third were women. Women in Marketing, an organisation set up to address this gender imbalance in the advertising and marketing industries, is launching WiM Africa in Durban on tomorrow, Thursday, 16 August 2018, during Loeries Creative Week (book your ticket here for the launch event). Read more by clicking the source link below.

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