23 August 2018
The Loeries 2018 kicked off with a Masterclass hosted by Women in Marketing. The session highlighted the gender stereotypes in advertising, and addressed the way forward for a more inclusive industry. media update’s Aisling McCarthy attended the Loeries Masterclass held at the Durban International Conference Centre on Thursday, 16 August. The session was opened by Andrea Opoku, director at Women in Marketing, who spoke about the importance of celebrating and encouraging women in the industry.
16 August 2018
This morning's Women in Marketing masterclass marked the launch of the African chapter of Women in Marketing...Read the source link below for the full story.
The Loeries masterclasses started with a bang, with the well-supported Women in Marketing Africa masterclass, followed by a panel discussion moderated by Bizcommunity's own Editor-in-Chief: Marketing & Media SA, Leigh Andrews, which offered extensive insight into where we are currently in terms of gender equality in the media, as well as how far we still need to go and how to get there. Read more by clicking the source link below.
All the information you need on the launch of Women in Marketing (WiM) Africa through their Loeries Masterclass today, as well as how this serves as an opportunity to showcase what 21st Century Africa looks like to the rest of the world, through the transformative creativity and innovation that comes from the continent, the African stories that can resonate with anyone and the world-class work being done here. Read more by clicking the source link below.
16 August 2018
Agencies, brands and media organisations have been advised to democratize marketing profession to enable women to perform their duties adequately well in today’s marketing business. Read more by clicking the source link below.
In 2017, only 3% of creative directors globally were female and, out of the top 50 most-influential CMOs, only a third were women. Women in Marketing, an organisation set up to address this gender imbalance in the advertising and marketing industries, is launching WiM Africa in Durban on tomorrow, Thursday, 16 August 2018, during Loeries Creative Week (book your ticket here for the launch event). Read more by clicking the source link below.
01 August 2018
'Thinking outside the box' is a good way to improve your creativity skills. If you're a creative by profession, here's why Kantar Millward Brown says you need to see that bounding box as 'diversity', and how to go beyond it in your advertising.
Harnessing one’s own power of influence and examining the myths, truths and longevity of influencer marketing