Join us for a provocative and timely debate exploring whether global brands are genuinely embracing authentic African narratives—or simply capitalising on surface-level representation. With Africa’s creative power and cultural influence rising on the world stage, this session will challenge brands, marketers, and industry leaders to consider what meaningful representation really looks like, who gets to define it, and why it matters now more than ever. Expect bold perspectives, critical insights, and a lively exchange of ideas.
Register your interest to attend
Kantar - Nairobi Offices
12th February 2026
Time TBC
Join us for a provocative and timely debate exploring whether global brands are genuinely embracing authentic African narratives—or simply capitalising on surface-level representation. With Africa’s creative power and cultural influence rising on the world stage, this session will challenge brands, marketers, and industry leaders to consider what meaningful representation really looks like, who gets to define it, and why it matters now more than ever. Expect bold perspectives, critical insights, and a lively exchange of ideas.
This high-profile debate will explore both sides of the argument:
- Are more global brands working with African agencies, strategists, and creators to gain genuine market insights and shape narratives?
- Or do many campaigns still lean on tired visual tropes: wild landscapes, tribal motifs, and poverty-as-backdrop? Does representation often lack depth, nuance, and modernity, particularly in non-Anglophone regions?
Expect sharp insights, opposing views, and audience interaction in an exciting format designed to challenge conventional thinking and spark new ideas.
Who Should Attend:
This event is designed for senior and C-suite professionals in marketing, advertising, media, and communications across Africa. Whether you’re client-side, agency-based, or part of the broader creative economy, this is your opportunity to engage with industry peers, challenge perspectives, and shape how we engage the continent’s most powerful generation of consumers.
WiM Africa welcomes all professionals (male, female, non-binary) who champion bold thinking, this event especially speaks to women leaders and changemakers who are redefining marketing in Kenya and across the continent.
Why Attend:
Are global brands truly committed to authentic African representation?
Key Themes
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