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Real Talk Debate - Nairobi : Are global brands truly committed to authentic African representation?

Join us for a provocative and timely debate exploring whether global brands are genuinely embracing authentic African narratives—or simply capitalising on surface-level representation. With Africa’s creative power and cultural influence rising on the world stage, this session will challenge brands, marketers, and industry leaders to consider what meaningful representation really looks like, who gets to define it, and why it matters now more than ever. Expect bold perspectives, critical insights, and a lively exchange of ideas.

Register your interest to attend

Where

Kantar - Nairobi Offices

When

12th February 2026
Time TBC

Join us for a provocative and timely debate exploring whether global brands are genuinely embracing authentic African narratives—or simply capitalising on surface-level representation. With Africa’s creative power and cultural influence rising on the world stage, this session will challenge brands, marketers, and industry leaders to consider what meaningful representation really looks like, who gets to define it, and why it matters now more than ever. Expect bold perspectives, critical insights, and a lively exchange of ideas.

This high-profile debate will explore both sides of the argument:
 - Are more global brands working with African agencies, strategists, and creators to gain genuine market insights and shape narratives?
 - Or do many campaigns still lean on tired visual tropes: wild landscapes, tribal motifs, and poverty-as-backdrop? Does representation often lack depth, nuance, and modernity, particularly in non-Anglophone regions?

Expect sharp insights, opposing views, and audience interaction in an exciting format designed to challenge conventional thinking and spark new ideas.

 

Who Should Attend:
This event is designed for senior and C-suite professionals in marketing, advertising, media, and communications across Africa. Whether you’re client-side, agency-based, or part of the broader creative economy, this is your opportunity to engage with industry peers, challenge perspectives, and shape how we engage the continent’s most powerful generation of consumers.

WiM Africa welcomes all professionals (male, female, non-binary) who champion bold thinking, this event especially speaks to women leaders and changemakers who are redefining marketing in Kenya and across the continent.

 

Why Attend:

  • Explore the current state of African representation in global branding.
  • Hear from top marketing and communications leaders across Africa.
  • Gain new insights into inclusive and culturally grounded storytelling.
  • Join a lively, honest debate on authenticity and accountability.
  • Connect with senior women professionals in the industry.
  • Learn from real campaign successes and missteps.
  • Leave inspired to drive meaningful change in your own work.
  • Opening Statements: Speakers argue for and against the motion: Are global brands truly committed to authentic African representation?
  • Moderated Discussion: The moderator will dive deeper into each side’s arguments, challenge assumptions, and provoke new thinking.
  • Live Audience Interaction: Participate in real-time polls and engage directly in a lively Q&A session.
  • Networking & Connection: Before and after the debate, enjoy time to meet and mingle with fellow industry leaders over drinks and refreshments.

Are global brands truly committed to authentic African representation?

Key Themes

  • Authenticity vs performative representation by global brands
  • Power dynamics in who creates and controls African narratives
  • Representation of African women in brand campaigns
  • Centralised vs local decision-making in global marketing
  • Oversimplification of Africa’s cultural and regional diversity
  • Balancing commercial goals with cultural responsibility
  • Lack of investment in local data, insight, and audience understanding
  • Successful global–local brand partnerships to learn from

 

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