Women in Marketing Africa is excited to offer an incredible opportunity for our community! For the past four years, we’ve proudly represented African talent at the Cannes Lions Festival of Creativity - a global stage where innovative ideas come to life. Now, thanks to the Cannes Lions ERA (Equity, Representation, and Accessibility) programme, we’re giving away three all-access Classic passes to the 2025 Festival to three deserving members of our community.
Accra, Ghana – Women in Marketing Africa (WiM Africa) is excited to announce its inaugural Real Talk Debate event for 2025, taking place on 13th March 2025 in Accra, Ghana. Titled "Is AI a Threat or Opportunity for Africa’s Creative Sector?", this groundbreaking event will gather senior marketing, advertising, communications and creative professionals alongside industry trailblazers to engage in a dynamic discussion on the transformative impact of artificial intelligence (AI) across Africa's marketing and creative industries.
21 November 2024 – Women in Marketing Africa (WiM Africa) is thrilled to celebrate the incredible achievements of its community members at the 14th Annual Global WiM Awards 2024, held on Wednesday, 20 November. The awards spotlighted some of the most talented women in marketing, advertising, and creativity, and this year, African excellence took centre stage.
In the marketing, advertising, and communications sectors, the narratives we create hold immense power. They shape perceptions, influence decision-making, and, ultimately, drive economic outcomes. Yet, too often, Africa is misrepresented in global media—a legacy of reductive stereotypes that paint the continent as a monolith of poverty, conflict, and dependency.
The 2024 Global WiM Awards shortlist has been announced, celebrating exceptional women who embody this year’s theme of "Exemplary." As we look forward to the upcoming Awards Ceremony, we spotlight the remarkable talent and achievements of the shortlisted nominees from across the continent. For the last of the shortlisted nominees from the WiM Africa community, we speak with Yaa Boateng, Managing Director & Chief Creative Officer at The Storytellers, Ghana.
The 2024 Global WiM Awards shortlist has been announced, celebrating exceptional women who embody this year’s theme of "Exemplary." As we look forward to the upcoming Awards Ceremony, we spotlight the remarkable talent and achievements of the shortlisted nominees from across the continent. For the third of the shortlisted nominees from the WiM Africa community, we speak with Ifeoma Jibunoh, Group Chief Marketing Officer, Cassava Technologies.
The 2024 Global WiM Awards shortlist has been announced, celebrating exceptional women who embody this year’s theme of "Exemplary." As we look forward to the upcoming Awards Ceremony, we spotlight the remarkable talent and achievements of the shortlisted nominees from across the continent. For the second of the shortlisted nominees from the WiM Africa community, we speak with Buyi Mafoko, Managing Director of Matte BLK in South Africa.
The 2024 Global WiM Awards shortlist has been announced, celebrating exceptional women who embody this year’s theme of "Exemplary." As we look forward to the upcoming Awards Ceremony, we spotlight the remarkable talent and achievements of the shortlisted nominees from across the continent. For the first of the shortlisted nominees from the WiM Africa community, we speak with Cynthia Torto, Global Creative Lead at Shell International.
Women in Marketing Africa is hosting the fourth session in the Real Talk Series, titled The Creatives Edition, a platform for honest dialogue on gender equality within the creative sector. This discussion will centre on the unique challenges women face in pursuing and establishing themselves in leadership roles across advertising, marketing, and other creative fields.
The 2024 Global Women in Marketing (WiM) Awards shortlist has officially been released, showcasing an impressive lineup of talented women who have truly embodied this year’s theme of "Exemplary." The entries this year were of an exceptional calibre, making the competition inspiring and fierce.