This year’s Global WiM Awards come with a clear theme: The Year of Age — perfectly timed as Women in Marketing marks 21 years of championing women’s careers. That’s two decades plus a year of stories, leadership and creative risk-taking. Now’s the time to bring your work forward and let the world see the impact you’ve made.
On 16th August 2018, Women in Marketing (WiM) Africa was launched at one of Africa’s biggest creative gatherings - the Loeries in Durban, South Africa. Meaningfully, it was also during Women’s Month in South Africa – a time dedicated to honouring women’s leadership, resilience, and contribution.
Next month, on the 16th September in partnership with Kantar, WiM Africa is bringing together a powerhouse line-up of women leaders and Gen Z voices for an unmissable morning of insight and debate, in front of a curated audience of senior marketers, brand leaders, decision-makers, and Gen Z changemakers
A new empathy-led study by Riverbed has revealed not only what matters most to women - but also insights that challenge some long-held assumptions about women’s ambitions, work patterns, and priorities.
2025 is The Year of Age, marking the 15th edition of the Global Women in Marketing Awards. For a decade and a half, the Awards have celebrated women and allies shaping the marketing industry and making an impact worldwide, with recognition spanning every continent.
Reflections of Cannes Lions 2025 from Enniye Timiebi - WiM Africa Cannes Lions Pass Winner 2025. This year, at Cannes Lions something shifted. The buzz wasn’t reserved only for big-budget commercials or agency showreels, creators got their own share of the spotlight. From YouTube stars to TikTok entrepreneurs and podcast pioneers, the Croisette was buzzing with a new kind of influence.
Reflections of Cannes Lions 2025 from Ziada Abeid - WiM Africa Cannes Lions Pass Winner 2025 Let me start with the truth: I had no idea this side of Cannes existed until I got a text from my friend and business partner, Joyce. It read, “You’ve got to apply.” She had seen a LinkedIn post by Women in Marketing Africa, encouraging women to apply for a Cannes Lions pass.
Personal reflections of the Cannes Lions Festival of Creativity 2025 from Women in Marketing Africa founder, Andrea Djan-Krofa. Cannes Lions 2025 was probably the most personally fulfilling one I’ve ever attended, and I’ve been to a few!
We’re still glowing in the magic of Cannes Lions 2025 — a milestone moment for Women in Marketing Africa and for two brilliant rising stars of African marketing: Ziada Abeid (Tanzania) and Enniye Timiebi (Nigeria).
Ziada Abeid, Enniye Timiebi, and Eniola Ogunmekan are three brilliant women in marketing and advertising who will be representing Africa on the global stage at Cannes Lions International Festival of Creativity this year. Each of them has a unique, inspiring story of how they applied for the Women in Marketing Africa Cannes Lions ERA pass, how they felt when they won - and what they’re hoping to take from the experience.