28 March 2022
Welcome to #WiMMeets - a series of short interviews with marketing leaders from across Africa and around the world. The series will present a different side to senior professionals with the aim to share the things that matter to them and inspire others. In this interview, we sat down with Zara Abbey, the CMO at SnooCODE: With over a decade of experience in the Film, Marketing & Advertising, and Tech industries, Zara draws on her multidisciplinary knowledge to craft quality strategy and communications for diverse audiences – from persuading emergency services around Africa to adopt more efficient technologies to educating citizens on pursuing healthier lifestyles.
Welcome to #WiMMeets - a series of short interviews with marketing leaders from across Africa and around the world. The series will present a different side to senior professionals with the aim to share the things that matter to them and inspire others. In the first in our series #WiMMeets our very own Andrea Djan-Krofa, Director and Head of Africa at WiM: Andrea heads up the Africa operations of Women in Marketing (WiM) CIC - a global network of senior level women (and male advocates) in the marketing, advertising and communications fields, created to educate, inspire, connect and recognise the contribution women make to industry and society. Andrea launched WiM Africa in Durban, South Africa in 2018 at the Loeries Creative Week.
09 March 2022
Women have faced challenges in being seen and treated as equals to their male counterparts since the beginning of time. The effects of the COVID-19 global pandemic have in many ways worsened this situation. New challenges have arisen, not least of which include: a widening gender pay gap, lack of sponsorship, increasing burnout and women rising as stronger leaders, yet still having their work unrecognised.