The 2025 Global WiM Awards Shortlist: Africa’s Marketing Leaders Shine

The 2025 Global Women in Marketing (WiM) Awards Shortlist has been announced — and the Africa region stands proudly represented by a dynamic group of leaders whose work continues to shape the direction of marketing, communications, and creativity across the continent.

 

Africa’s Shortlisted Trailblazers

This year’s African shortlist features nine outstanding professionals, each driving impact through ideas, leadership, and innovation deeply connected to the markets and communities they serve.

• Gillian Hammah – Chief Marketing Officer, Aya Data - Ghana
• Michelle Marais – Copywriter, Dentsu Creative – South Africa
• Esosa Osagiede - Group Creative Director, Insight Publicis - Nigeria
• Andra Nel - Head of Corporate Affairs, KFC Africa – South Africa
• Sthando Msweli - Lead Strategist, Matte BLK – South Africa
• Khensani Nobanda - Group Executive: Marketing & Corporate Affairs, Nedbank – South Africa
• Venus Tawiah - Agency Lead, Now Available Africa - Ghana
• Mariam Kaleem Agyeman-Buahin - Marketer, Brand Consultant & Fintech Professional, Papillon Brands & Marketing Specialists - Ghana
• Enniye Timiebi - Consumer Marketing Manager, Spotify – Nigeria

 

Each of these women exemplifies Africa’s marketing excellence — not as an exception, but as a reflection of the strength, ingenuity, and creative confidence that define the continent’s industry today. Their work represents diverse perspectives, bold thinking, and a commitment to authentic storytelling that continues to shape audiences and brands alike.

The full list of women marketers around the world who made the 2025 Shortlist.

 

The Celebration in London — 18 November 2025

This year’s WiM Awards celebration will take place in London on Tuesday 18 November 2025, bringing together professionals and peers from across regions to recognise achievements in marketing, creativity, and leadership.

The evening will honour those making meaningful change in how marketing is practised and who it serves — values that resonate strongly with the spirit of African marketing leadership: purposeful, community-centred, and future-focused.

Further event details can be found on the Women in Marketing website.

 

A Moment of Pride for WiM Africa

At WiM Africa, we recognise these nominees not as representatives of an emerging region, but as established leaders within a thriving ecosystem of African marketing excellence.

Africa’s marketing story has long been one of innovation — from brands that build trust across languages and cultures to campaigns that spark conversation and influence beyond borders. The 2025 shortlist simply reflects what we already know: that Africa’s marketing community continues to set standards of creativity, leadership, and impact that inspire the world.

Congratulations to all the shortlisted professionals. Your work reminds us that Africa doesn’t wait to be recognised — it leads with purpose, power, and originality.