The 2025 Global WiM Awards shortlist has been announced, celebrating women who continue to inspire through their creativity, leadership, and impact. This year’s theme — The Year of Age — invites us to reflect on experience, wisdom, and the power of evolution, recognising how age, in all its forms, shapes perspective, innovation, and influence. Across Africa, this year’s shortlisted women are redefining what it means to grow, adapt, and thrive in our industry. As we count down to the Awards Ceremony, we honour their journeys and the enduring mark they are making on marketing, communications, and the wider creative economy.
We spoke with Khensani Nobanda - Group Executive: Marketing & Corporate Affairs, Nedbank in South Africa.
WiM Africa: This year’s awards theme is The Year of Age - WiM is using 2025 to shine a spotlight on longevity in marketing careers — especially for women. In an industry obsessed with the new and now, WiM is championing the wisdom and strength that come with age, and the importance of supporting women at every life stage. How does this resonate with you and your work?
KN: This theme deeply resonates with me. In an industry that often celebrates the new and the next, we sometimes overlook the immense value that comes with experience — especially the kind of wisdom women accumulate over time. Longevity in marketing isn’t just about staying power; it’s about evolving, mentoring, and shaping the future of the industry. At Nedbank, we believe in the power of intergenerational collaboration — where seasoned professionals bring depth and perspective, and younger talent brings fresh energy. Supporting women at every life stage is not just a nice-to-have; it’s a business imperative. It’s how we build resilient, inclusive, and future-fit teams.
WiM Africa: What has been one of the most defining projects of your career, and what impact did it have?
KN: One of the most defining projects for me was leading Nedbank's 'Bank Your Time' campaign. It wasn’t just a marketing campaign — it was a strategic shift in how we show up for our clients and communities. It challenged us to think beyond products and services and to focus on purpose. The impact has been profound: we’ve seen stronger brand affinity, deeper trust, and a clearer articulation of our role in society. It reminded me that marketing, when done with intention, can be a powerful force for good.
WiM Africa: In what ways has your background or heritage influenced your approach to marketing and leadership?
KN: Growing up in South Africa, I’ve always been acutely aware of the power of representation and the importance of voice. My heritage has taught me the value of resilience, community, and storytelling — all of which are central to how I lead and how I approach marketing. I’m passionate about creating spaces where diverse voices are not only heard but celebrated. That means challenging the status quo, asking the hard questions, and ensuring that our work reflects the richness and complexity of the society we serve.
Check out all the 2025 Global WiM Awards Shortlisted nominees.