The 2025 Global WiM Awards shortlist has been announced, celebrating women who continue to inspire through their creativity, leadership, and impact. This year’s theme — The Year of Age — invites us to reflect on experience, wisdom, and the power of evolution, recognising how age, in all its forms, shapes perspective, innovation, and influence. Across Africa, this year’s shortlisted women are redefining what it means to grow, adapt, and thrive in our industry. As we count down to the Awards Ceremony, we honour their journeys and the enduring mark they are making on marketing, communications, and the wider creative economy.
We spoke with Sthando Msweli - Lead Strategist at Matte BLK in South Africa.
WiM Africa: This year’s awards theme is The Year of Age - WiM is using 2025 to shine a spotlight on longevity in marketing careers — especially for women. In an industry obsessed with the new and now, WiM is championing the wisdom and strength that come with age, and the importance of supporting women at every life stage. How does this resonate with you and your work?
WiM Africa: Marketing can have such a powerful social impact. How do you see your work contributing to larger societal change?
WiM Africa: What advice would you give to other women aspiring to make a mark in the marketing world?
Check out all the 2025 Global WiM Awards Shortlisted nominees.