The Global Women in Marketing (WiM) Awards 2025 once again shone a spotlight on the remarkable talent, leadership, and creativity emerging from across the African continent. This year’s Africa region winners and recognised nominees demonstrated not only excellence in their craft but also a deep commitment to impact, innovation, and uplifting others. We’re incredibly proud to celebrate each of them — and delighted to share the judges’ comments that highlight why these individuals and organisations made such a powerful impression.
The 2025 Global Women in Marketing (WiM) Awards Shortlist has been announced — and the Africa region stands proudly represented by a dynamic group of leaders whose work continues to shape the direction of marketing, communications, and creativity across the continent.
On Tuesday 16 September, Women in Marketing Africa, in partnership with Kantar, brought together more than 60 senior marketers, brand leaders, agency executives, Gen Z professionals, and content creators in Johannesburg for the second edition of the Real Talk Debate Series. The question on the table: Is the industry truly ready for Africa’s Gen Z audiences?
This year’s Global WiM Awards come with a clear theme: The Year of Age — perfectly timed as Women in Marketing marks 21 years of championing women’s careers. That’s two decades plus a year of stories, leadership and creative risk-taking. Now’s the time to bring your work forward and let the world see the impact you’ve made.
Next month, on the 16th September in partnership with Kantar, WiM Africa is bringing together a powerhouse line-up of women leaders and Gen Z voices for an unmissable morning of insight and debate, in front of a curated audience of senior marketers, brand leaders, decision-makers, and Gen Z changemakers
A new empathy-led study by Riverbed has revealed not only what matters most to women - but also insights that challenge some long-held assumptions about women’s ambitions, work patterns, and priorities.
We’re still glowing in the magic of Cannes Lions 2025 — a milestone moment for Women in Marketing Africa and for two brilliant rising stars of African marketing: Ziada Abeid (Tanzania) and Enniye Timiebi (Nigeria).
When we opened up entries for the first ever Women in Marketing (WiM) Africa Cannes Lions ERA Pass, we hoped to see Africa’s marketing, advertising and communications talent shine, and they did not disappoint. We received an incredible range of heartfelt, inspiring submissions from women across the continent. The passion, creativity, and drive in every video reminded us why our mission at WiM Africa matters so much: Africa’s marketing and creative talent deserves to be seen, celebrated, and championed on the world’s biggest stages.
Accra, Ghana – Women in Marketing Africa (WiM Africa) has successfully held the first ever Real Talk Debate on AI in Ghana at the MullenLowe Accra offices. Titled "Is AI a Threat or Opportunity for Africa’s Creative Sector?", the event brought together leading industry voices and an across sector group of delegates to explore how artificial intelligence is transforming the marketing landscape across Africa.
WiM Africa is proud to announce a strategic partnership with Africa’s foremost integrated marketing event, the Nedbank IMC Conference. WiM Africa – the regional branch of Women in Marketing (WiM) CIC, a global not-for-profit network dedicated to recognizing, connecting, educating, and celebrating women in the marketing, advertising and communications sector - sees this alliance as a powerful step forward in championing female leadership and creativity across the continent.