When we opened applications for the 2026 Women in Marketing (WiM) Africa Cannes Lions ERA Pass, we knew the bar would be high — but even we were taken aback by the response. We received over five times the number of entries compared to last year, with submissions coming in from across the continent. The quality, thoughtfulness and ambition in each video was genuinely inspiring. It was a powerful reminder of just how much talent exists across Africa — and how important it is that more of it is seen on global stages like Cannes Lions.
Women in Marketing Africa is pleased to confirm its participation in the Cannes Lions ERA Programme 2026, continuing its commitment to increasing access, visibility, and representation for women across the African marketing and creative industries.
Women in Marketing Africa (WiM Africa) has partnered with the International Advertising Association (IAA) UK to deliver the IAA UK COMPASS: Africa Summit – The Future Reimagined: Rethinking African Brands, taking place on 12 March 2026 at Fordham University London
The Global Women in Marketing (WiM) Awards 2025 once again shone a spotlight on the remarkable talent, leadership, and creativity emerging from across the African continent. This year’s Africa region winners and recognised nominees demonstrated not only excellence in their craft but also a deep commitment to impact, innovation, and uplifting others. We’re incredibly proud to celebrate each of them — and delighted to share the judges’ comments that highlight why these individuals and organisations made such a powerful impression.
The 2025 Global Women in Marketing (WiM) Awards Shortlist has been announced — and the Africa region stands proudly represented by a dynamic group of leaders whose work continues to shape the direction of marketing, communications, and creativity across the continent.
On Tuesday 16 September, Women in Marketing Africa, in partnership with Kantar, brought together more than 60 senior marketers, brand leaders, agency executives, Gen Z professionals, and content creators in Johannesburg for the second edition of the Real Talk Debate Series. The question on the table: Is the industry truly ready for Africa’s Gen Z audiences?
This year’s Global WiM Awards come with a clear theme: The Year of Age — perfectly timed as Women in Marketing marks 21 years of championing women’s careers. That’s two decades plus a year of stories, leadership and creative risk-taking. Now’s the time to bring your work forward and let the world see the impact you’ve made.
Next month, on the 16th September in partnership with Kantar, WiM Africa is bringing together a powerhouse line-up of women leaders and Gen Z voices for an unmissable morning of insight and debate, in front of a curated audience of senior marketers, brand leaders, decision-makers, and Gen Z changemakers
A new empathy-led study by Riverbed has revealed not only what matters most to women - but also insights that challenge some long-held assumptions about women’s ambitions, work patterns, and priorities.
We’re still glowing in the magic of Cannes Lions 2025 — a milestone moment for Women in Marketing Africa and for two brilliant rising stars of African marketing: Ziada Abeid (Tanzania) and Enniye Timiebi (Nigeria).