If you read our recent piece on 21 years of Women in Marketing (WiM) and the launch of the 2025 Global WiM Awards, you already know this is a moment for us. Now, let’s dig deeper into why you should submit your work — and how doing so can elevate your professional journey.
On Tuesday 16 September, Women in Marketing Africa, in partnership with Kantar, brought together more than 60 senior marketers, brand leaders, agency executives, Gen Z professionals, and content creators in Johannesburg for the second edition of the Real Talk Debate Series. The question on the table: Is the industry truly ready for Africa’s Gen Z audiences?
This year’s Global WiM Awards come with a clear theme: The Year of Age — perfectly timed as Women in Marketing marks 21 years of championing women’s careers. That’s two decades plus a year of stories, leadership and creative risk-taking. Now’s the time to bring your work forward and let the world see the impact you’ve made.
On 16th August 2018, Women in Marketing (WiM) Africa was launched at one of Africa’s biggest creative gatherings - the Loeries in Durban, South Africa. Meaningfully, it was also during Women’s Month in South Africa – a time dedicated to honouring women’s leadership, resilience, and contribution.
A new empathy-led study by Riverbed has revealed not only what matters most to women - but also insights that challenge some long-held assumptions about women’s ambitions, work patterns, and priorities.
Personal reflections of the Cannes Lions Festival of Creativity 2025 from Women in Marketing Africa founder, Andrea Djan-Krofa. Cannes Lions 2025 was probably the most personally fulfilling one I’ve ever attended, and I’ve been to a few!
Ziada Abeid, Enniye Timiebi, and Eniola Ogunmekan are three brilliant women in marketing and advertising who will be representing Africa on the global stage at Cannes Lions International Festival of Creativity this year. Each of them has a unique, inspiring story of how they applied for the Women in Marketing Africa Cannes Lions ERA pass, how they felt when they won - and what they’re hoping to take from the experience.
In a world driven by trends, algorithms, and the pursuit of “what’s next,” longevity can be an act of quiet rebellion. For Women in Marketing (WiM) Global, 2025 isn’t just another milestone year — it marks 21 years of shaping the narrative around women’s contributions to marketing and communications. And with it comes a timely and powerful theme: The Year of Age.
In today’s fast-paced, technology-driven world, Artificial Intelligence (AI) is rapidly transforming how we work and interact. This shift raises an important question: is AI a threat or an opportunity for humanity - especially for the creative and marketing industries, where innovation and originality are paramount? In its inaugural Real Talk Debate in Ghana, Women in Marketing Africa (WiM Africa) brought together top marketing communications leaders and AI experts to examine AI’s dual impact on the continent’s marketing and creative industries.
In the marketing, advertising, and communications sectors, the narratives we create hold immense power. They shape perceptions, influence decision-making, and, ultimately, drive economic outcomes. Yet, too often, Africa is misrepresented in global media—a legacy of reductive stereotypes that paint the continent as a monolith of poverty, conflict, and dependency.