On 16th August 2018, Women in Marketing (WiM) Africa was launched at one of Africa’s biggest creative gatherings - the Loeries in Durban, South Africa. Meaningfully, it was also during Women’s Month in South Africa – a time dedicated to honouring women’s leadership, resilience, and contribution.
What began as a bold idea – to celebrate, connect, and elevate women leaders in marketing, advertising, and communications across Africa – has grown into a movement shaped by countless conversations, collaborations, and moments of courage.
Seven years on, we’ve learned that building something like WiM Africa is anything but linear. The path twists, pauses, leaps forward, and sometimes circles back – but each step has been powered by the belief that Africa’s marketing and creative talent deserves to be seen, heard, and celebrated.
We are deeply grateful to our incredible community – every member, speaker, partner, supporter, and friend – who has shared their time, ideas, and trust. Your encouragement has kept us going through the challenges and inspired us to keep building.
Next month, we return to South Africa – the place where it all began – for a full-circle moment that feels both nostalgic and energising. We are building momentum, and the vision for WiM Africa is bigger than ever.
To everyone who has walked alongside us so far: thank you. And to individuals and organisations who believe in our mission and want to help accelerate our growth – the door is wide open. Let’s build the future of marketing in Africa, together.
Here’s to the next chapter.