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This year’s Global WiM Awards come with a clear theme: The Year of Age — perfectly timed as Women in Marketing marks 21 years of championing women’s careers. That’s two decades plus a year of stories, leadership and creative risk-taking. Now’s the time to bring your work forward and let the world see the impact you’ve made.
The 2025 Awards are open for entries and welcome global submissions — including talent working across Africa and in the diaspora. Categories span leadership, creativity, social impact and newcomer recognition - from Best Leader in Marketing and Creative Marketer of the Year to One to Watch, and the new WIM AI for Impact and WIM Social Impact Awards. If you’ve led a campaign, built inclusion in your organisation, launched something that changed behaviour or used AI responsibly for social good — there’s a category for your story. Women In Marketing
WiM Africa has a strong track record at these awards — from agency and creative winners like Norkor Duah (2020) and last year’s Yaa Boateng (Creative Marketer of the Year, 2024) to Dr Mzamo Masito (Equality Advocate of the Year, 2018). Past commendations and wins from the region — spanning strategy, storytelling, consultancy and leadership — show how African perspectives move markets and narratives.
See WiM Africa’s Awards Alumni below.
Your experience, whether built in Lagos, Accra, Nairobi, Johannesburg or elsewhere on the continent belongs on this stage.
Why enter? Because The Year of Age isn’t just about longevity — it’s about valuing experience at every level: the tactical instincts, the leadership moments, the creative risks and the networks we build. If 2024 taught us anything, it’s that visibility creates opportunity — for clients, teams and for the next generation.
Ready to tell your story? Check the categories and submit your entry (deadline: 30 September 2025). Let’s show what marketers on the continent bring to the global conversation — loud, clear and proudly experienced.
WiM Awards Alumni from WiM Africa
2018
Equality Advocate of the Year Award
Winner - Mzamo Masito – CMO, Google Africa, South Africa
2019
Change Maker Award – Brand
Commended
Taweni Gondwe-Xaba ,Chief Marketing Officer, Durban Chamber of Commerce and Industry, South Africa
2020
The Special Award for Outstanding Contribution to Marketing – Agency
Winner - Norkor Duah - CEO Mullen Lowe Accra Ghana
The One to Watch
Highly Commended
Rejoice Kunene - Founder & Creative Director, Souled Studios, South Africa
WiM Storyteller of the Year Award
Highly Commended
Carey Finn - Contributing Writer, MarkLives, South Africa / Japan
2021
The Change Maker Award-Brand
Nobuntu Taengwa - Group Digital and Brand Executive, Cresta Hotels, South Africa
Best Leader in Marketing – Brand
Commended
Rosalind Gichuru - KCB Group, Kenya
The PR Communicator of the Year Award
Highly Commended
Nontokozo Madonsela - Group Chief Marketing Officer, Momentum Metropolitan Holdings Limited, South Africa
2022
Independent Consultant Award
Winner - Julia Raphaely & Leigh Kinross - CEO, Paradigm Connect, South Africa
Special Award for Outstanding Contribution to Marketing – Agency
Winner - Mai Salama - Founding Partner, Creative Industry Summit, Egypt
Best Leader in Marketing - Brand
Commended
Yvonne Tharao – Group Head of Marketing and Corporate Affairs, Madison Group, Kenya
The Change Maker Award
Highly Commended
Elizabeth Mokwena – Marketing Director Homecare Africa, Unilever, South Africa
Independent Consultant Award
Highly Commended
Tarisai Moffat – Co-Founder and Managing Director, Gateway Synergy, South Africa
Best Leader in Creating Change in Health & Wellness Award
Commended
Gqibelo Dandala – Executive Director, One to One Africa (OTOA), South Africa
Equality Advocate of the Year Award
Commended
Khangelani Dziba – PR & Influencer Division Head, RAPT Creative Agency, South Africa
Strategic Planner of the Year Award
Highly Commended
Parusha Partab – Group Strategy Director, Wunderman Thompson, South Africa
2023
Strategic Planner of the Year Award
Winner - Parusha Partab - Group Strategy Director, Wunderman Thompson, South Africa
2024
Creative Marketer of the Year Award
Winner - Yaa Boateng - MD and Chief Creative Officer, The Storytellers, Ghana
Best Leader in Marketing – Brand
Highly Commended
Ifeoma Jibunoh – Chief Marketing Officer, Cassava Technologies, UK / Africa
Commended
Cynthia Torto – Global Creative Lead, Shell International, UK / Global
Special Award for Outstanding Contribution to Marketing – Agency
Highly Commended
Buyi Mafoko – Managing Director, Matte BLK, South Africa