Each month, we spotlight one piece of thinking from a senior leader in the WiM Africa community — an article, report, talk or point of view that genuinely adds to industry conversations.
By Dr Sizakele Marutlulle, Creative Strategist, Leadership Advisor & Director of Global Engagement, Gordon Institute of Business Science (GIBS).
In this thoughtful and timely piece for ACUMEN, the official magazine of the Gordon Institute of Business Science, Sizakele makes a compelling case for why Chief Marketing Officers should be represented at board level.
She explores how the modern CMO sits at the intersection of strategy, growth, customer insight, reputation and risk— yet is still too often excluded from the most senior decision-making forums. Drawing on both academic insight and real-world leadership experience, the article challenges outdated perceptions of marketing as a purely functional role and reframes it as a core driver of long-term enterprise value.
For senior marketers navigating influence, authority and progression — especially within complex organisations — this is essential reading.
Learn more about Sizakele’s work:
https://sizakelemarutlulle.com/
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