Agencies, brands and media organisations have been advised to democratize marketing profession to enable women to perform their duties adequately well in today’s marketing business. Read more by clicking the source link below.
In 2017, only 3% of creative directors globally were female and, out of the top 50 most-influential CMOs, only a third were women. Women in Marketing, an organisation set up to address this gender imbalance in the advertising and marketing industries, is launching WiM Africa in Durban on tomorrow, Thursday, 16 August 2018, during Loeries Creative Week (book your ticket here for the launch event). Read more by clicking the source link below.
'Thinking outside the box' is a good way to improve your creativity skills. If you're a creative by profession, here's why Kantar Millward Brown says you need to see that bounding box as 'diversity', and how to go beyond it in your advertising.
Women in Marketing (WiM) CIC are proud to announce the launch of the first of the Women in Marketingglobal hubs on the African continent. WiM Africa will debut at the prestigious Loeries Creative Week on Thursday 16th August 2018 in Durban, South Africa.
Women in Marketing (WIM) CIC are pleased to announce the 8th annual Women in Marketing Awards – recognising and celebrating the achievements of women in the marketing, advertising and communications fields around the globe. Building on the success of the 2017 Awards, the first open to global entries, 2018 will debut the first WiM Awards Dinner on the 7th November 2018 at held the iconic Museum of London marking the centenary of the Suffragettes movement and women gaining the right to vote. The awards ceremony will be hosted by Gemma Greaves, CEO of The Marketing Society.
The industry needs to move with the times in terms of gender portrayal. And it is not just a 'nice to have'.
