13 May 2021
In the last of the series of interviews feature African women in marketing, MarkLives in partnership with WiM Africa, speaks to the legend that is Norkor Akua Duah - CEO of MullenLowe Group Accra; GCEO of The Advantage Group; Vice President Africa at the International Advertising Association; and WiM 2020 Global Awards Winner for Outstanding Contribution to Marketing (Agency).
“I’m very community-driven. I believe it’s not about one person but that everybody needs to benefit. This is driven by the fact that I have been in advertising for so long. I’ve always seen [people] who are deprived. There’s always that urge to create and add hope. At the heart of everything, hope is what I like selling. It works beautifully for me because, each time I’ve been at the centre of planning campaigns, I ask myself: How many lives I will touch? And if I touch these lives, will it change things?"
Watch the interview here:
Read the article on MarkLives.com
Marklives.com launched in 2012 as a journalism-driven alternative to existing advertising and marketing trade media in South Africa. It actively invests in journalism and good old-fashioned journalistic systems and processes, including editing, subbing and fact-checking. It has become known for presenting a fresh, independent and investigative view of southern Africa’s changing communication landscape, as well as for the depth of its insights section, and is the go-to source for breaking industry news.
The team at MarkLives believes in covering a broad spectrum of industry businesses, both small and large, and the full diversity of its people. As part of its commitment to telling the stories of women, we celebrate remarkable women leaders in our annual #AgencyLeaders Women of the Year poll. Until we achieve gender parity at senior management level, it will play a role in punching out the glass ceiling women shouldn’t be subjected to in the first place.