Women in Marketing (WIM) CIC are pleased to announce Women in Marketing Africa (WiM Africa) is for the second year running, partnering with the International Advertising Association (IAA) on Africa Rising 5 – an IAA Leadership Conference on the 4th – 5th October 2022 in Accra, Ghana.
WiM Africa joins Brand Finance as strategic partners, alongside sponsors Google, CNN and MTN of the 5th IAA Africa Rising event - the region’s most anticipated marketing communications and advertising conference will bring together the very best in the industry over a two-day period with IAA Global ExCo and Board meetings taking place on subsequent days.
With Brands for Purpose, Brands for People – Stand When It Matters, Live For The Consumer - as the theme, this year’s conference will showcase thought leadership and insights from across the continent and dial the significance of brands as the engine of economic revival in Africa.
The IAA is the world’s most influential network of marketing, advertising, and communications professionals. Established in 1938, the International Advertising Association is the only global association that represents all spheres of the sector. For over eighty years the IAA has played a strong role in supporting key issues such as freedom of commercial speech, self-regulation, responsible advertising, education, and professional development.
WiM Africa are inviting and will host a number of leading women in marketing from across the continent to participate in the conference. The Women in Marketing Africa sessions include
- a keynote contribution from Koo Govender, CEO of Dentsu South Africa
- a panel discussion of female marketing leaders on The Use of Brand Purpose and Authenticity to Drive Diversity and Inclusion. Panellists include:
- Koo Govender, CEO – Dentsu South Africa
- Gillian Hammah, Chief Marketing Officer – Databank Ghana
- Tolulope Tomori Adedeji, Marketing Director & Executive Director - Anheuser-Busch InBev Nigeria
- Andrea Djan-Krofa, Director & Head of Africa, Women in Marketing CIC
- an IAA and WiM Africa Women in Leadership Dinner
“We are so pleased to be partnering once again with the International Advertising Association (IAA) on this the 5th Annual Africa Rising Leadership Conference. As we deepen our relationship with the IAA Africa Region Leadership, we hope to expand the work that both organisations are doing in amplifying the importance of Africa and African brands to the world. The importance of brands going beyond products and services and focusing on purpose, authenticity and the people cannot be underestimated. This is how we will move the continent forward.
We look forward to working together to champion excellence and inspire the next generation of African leaders in this space.” Commented Andrea Djan-Krofa Director and Head of Africa, Women in Marketing CIC
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NOTE TO EDITORS
About Women in Marketing CIC
Women in Marketing (WiM) CIC was created in 2004 by Ade Onilude out of a need for women in the marketing, advertising and communications professions to be recognised, celebrated and empowered to fulfil their potential. The first WiM event coincided with International Women’s Day on Work-Life Balance. Since then, the annual WiM events have grown and tackled topics such as ethical marketing, the creatives, branding and diversity in marketing, with the purpose of provoking discussion and inspiring women across the sectors and the wider business community.
The popularity of the events led to the introduction of the first WiM Awards in 2010. Past award winners have included senior executives from HP, Burberry, Google, Facebook, Hearst UK, Havas, Diageo and Ogilvy & Mather UK. Over the years, WiM has enjoyed the support of the Chartered Institute of Marketing (CIM), the Marketing Academy and sponsor organisations such as ITV, Mondelez, Vodafone, Havas Worldwide and HP.
Through their work WiM seeks to:
Educate & Inspire - Sharing knowledge from industry thought leaders and influencers
Connect - Bringing together key industry people for collaboration and growth
Recognise & Reward - Celebrating and championing the work of women in the sector, and their male advocates
Advocacy & Philanthropy - Supporting gender specific global initiatives.
WiM now serves a global network of influential individuals.
About WiM Africa
The Women in Marketing (WiM) CIC Africa hub, WiM Africa, is headed by WiM Director and Head of Africa Andrea Djan-Krofa. WiM Africa launched in Durban, South Africa at the prestigious Leories Creative Week with a focus on the role the marketing and advertising industry has to play in stereotypical representations of women in society and culture. The South Africa chapter brings together women (and male advocates) in marketing, advertising and communications, and the associated creative professions, from across the country to connect, network, share ideas, experiences, best practice and celebrate each other’s achievements.
WiM Africa’s mission is to address the gender imbalances in the marketing, advertising and communication professions at all levels of seniority and show future generations of young women coming through the ranks what is possible. In doing so we safeguard the long-term profitability of the sector.
WiM Africa serves a growing community in South Africa, Kenya, Ghana and Nigeria with plans to expand across the continent.
About The International Advertising Association (IAA)
The IAA is the world’s most influential network of marketing and marketing communications professionals. Established in 1938, the International Advertising Association is the only global association that represents all spheres of the marketing and marketing communications industry. For over eighty years the IAA has played a strong role in supporting key industry issues such as freedom of commercial speech, self-regulation, responsible advertising, education, and professional development.