#FairnessFirst: The power of women in influencer marketing
26 August 2019
One of the highlights of last year's Loeries Masterclasses was the Women in Marketing (WIM) Africa launch event. Here Andrea Opoku, director and Africa ambassador for Women in Marketing, shares growth since then as well as the context of this year's WIM Africa event on the power of women in influencer marketing, with some interesting global insights.
Andrea Opoku, director and Africa ambassador for Women in Marketing.
Last year's WIM Africa launch event was an amazing experience.
There was a special masterclass as part of Loeries Creative Week, but in the months that followed, the team continued to receive messages of support and interest in what exactly Women in Marketing is doing.
Opoku says this demonstrated that there’s still a need to continue pushing the female agenda.
While there are a lot of organisations, initiatives and campaigns out there, with each doing its part in inspiring, advocating and making a change for women and society as a whole, she says there is, and always will be, a need and space for more to be done.
Here, Opoku talks us through this year’s influence-themed WIM Africa event, as well as future plans for WIM Africa and how you can get involved…