Celebrating Excellence: WiM Africa Shines at the Global WiM Awards 2024

21 November 2024 – Women in Marketing Africa (WiM Africa) is thrilled to celebrate the incredible achievements of its community members at the 14th Annual Global WiM Awards 2024, held on Wednesday, 20 November. The awards spotlighted some of the most talented women in marketing, advertising, and creativity, and this year, African excellence took centre stage.

WiM Africa’s Stars of the Night

Creative Marketer of the Year Award – Winner

• Yaa Boateng
  The Judges described Yaa’s dynamic portfolio as showcases a masterful blend of design, filmmaking, screenwriting, and typography, making her a force in marketing creativity. Judges highlighted her leadership in advocating for the Ghana national brand and the iconic Vlisco textile brand, describing her work as an "inspirational game changer" that impacts millions. Yaa represents a bold and innovative generation of African women securing their place in global marketing conversations.

Best Leader in Marketing - Brand

• Ifeoma Jibunoh – Highly Commended
  Judges praised Ifeoma’s expansive leadership portfolio and her global impact, commending her innovative campaigns and ability to unite high-performing teams. Her competency programme for team development stood out as a shining example of her commitment to nurturing talent and driving continuous education.

• Cynthia Torto – Commended
  Cynthia’s submission impressed the panel with its confident and cohesive approach to leading a substantial team. Judges highlighted her focus on creating an inclusive organizational culture, as seen in the Smiling Stars case study, which celebrated cultural diversity within Shell. Cynthia’s role in spearheading socially impactful innovations, such as the e-mobility rebrand, was also lauded.

Special Award for Outstanding Contribution to Marketing – Agency

• Buyi Mafoko – Highly Commended
  As the founder of Matte BLK, Buyi has revolutionized marketing to South Africa's township audiences, delivering campaigns that are both relevant and resonant. Her agency’s insight-driven approach has achieved demonstrable growth for leading corporate and FMCG brands, overcoming challenges to establish a vital presence in the market.

A Big Win for African Excellence

This year’s awards were a powerful showcase of African excellence, highlighting the creativity, leadership, and resilience of women from across the continent and the diaspora. “The WiM Awards 2024 demonstrated the incredible impact African talent is making on a global scale,” said Andrea Djan-Krofa, Founder of Women in Marketing Africa. “We’re so proud of these women, who are not just thriving in their fields but also breaking barriers and paving the way for others.”

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Official photos coming soon

Full list of Winners, Highly Commended & Commended

Women in Marketing Africa (WiM Africa) is here to empower and celebrate women in the marketing, advertising, and creative industries across the continent. Through events, workshops, and collaborations, we’re shining a light on Africa’s creativity and innovation.