06 November 2022
The 2022 Global WiM Award shortlist has been announced and as we prepare for the Awards Ceremony which is set to take place very soon, we shine a spotlight on the amazing shortlisted women from across the continent.
For the third edition of the Africa Spotlight Series we speak to Tarisai Moffat, Managing Director of Gateway Synergy, South Africa.
WiM Africa: What does it mean to you to be shortlisted for the 2022 Global Women in Marketing Awards?
From Africa to the world. I am deeply honoured to be shortlisted for the Global Women in Marketing Africa in Marketing Awards (WiM), who would have thought that a girl at the age of 18 started selling graduation gowns to students, at the age of 21 sold eggs from the boot of her car, no money and no networks, at the age of 31 started a company - Gateway Synergy | Digital Content Creation Agency Synergy with no funding would one day be shortlisted for an Award in the UK where ever you are taking us Lord continue because this we like. It’s a rush and it’s an honour to be shortlisted. Much love to all the clients and people that journey with us.
WiM Africa: What do you love most about what you do?
A lot of hard work and sacrifices come with being an independent marketing consultant, self-owned business, and self-employed. You take your laptop to the hospital when your kids are ill because you are still in the infancy phase and can’t afford to take off. So why do we do it? because we love it. When you see the end video crafted from our content strategy you get that feeling of knowing you built something great. Something viewers will enjoy, cry or be mad about. Something that will make them engage.
WiM Africa: What one short piece of wisdom would you share with a young woman aspiring to do what you do?
Combine creativity, data, and technology, and always remember Success is not final, failure is not fatal, it is the courage to continue that counts.
Check out all the 2022 Global WiM Awards Shortlisted Women.