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If you read our recent piece on 21 years of Women in Marketing (WiM) and the launch of the 2025 Global WiM Awards, you already know this is a moment for us. Now, let’s dig deeper into why you should submit your work — and how doing so can elevate your professional journey.

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On Tuesday 16 September, Women in Marketing Africa, in partnership with Kantar, brought together more than 60 senior marketers, brand leaders, agency executives, Gen Z professionals, and content creators in Johannesburg for the second edition of the Real Talk Debate Series. The question on the table: Is the industry truly ready for Africa’s Gen Z audiences?

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This year’s Global WiM Awards come with a clear theme: The Year of Age — perfectly timed as Women in Marketing marks 21 years of championing women’s careers. That’s two decades plus a year of stories, leadership and creative risk-taking. Now’s the time to bring your work forward and let the world see the impact you’ve made.

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