2025 is The Year of Age, marking the 15th edition of the Global Women in Marketing Awards. For a decade and a half, the Awards have celebrated women and allies shaping the marketing industry and making an impact worldwide, with recognition spanning every continent.
16 July 2025
Reflections of Cannes Lions 2025 from Enniye Timiebi - WiM Africa Cannes Lions Pass Winner 2025. This year, at Cannes Lions something shifted. The buzz wasn’t reserved only for big-budget commercials or agency showreels, creators got their own share of the spotlight. From YouTube stars to TikTok entrepreneurs and podcast pioneers, the Croisette was buzzing with a new kind of influence.
Reflections of Cannes Lions 2025 from Ziada Abeid - WiM Africa Cannes Lions Pass Winner 2025 Let me start with the truth: I had no idea this side of Cannes existed until I got a text from my friend and business partner, Joyce. It read, “You’ve got to apply.” She had seen a LinkedIn post by Women in Marketing Africa, encouraging women to apply for a Cannes Lions pass.