When we opened up entries for the first ever Women in Marketing (WiM) Africa Cannes Lions ERA Pass, we hoped to see Africa’s marketing, advertising and communications talent shine, and they did not disappoint. We received an incredible range of heartfelt, inspiring submissions from women across the continent. The passion, creativity, and drive in every video reminded us why our mission at WiM Africa matters so much: Africa’s marketing and creative talent deserves to be seen, celebrated, and championed on the world’s biggest stages.