21 April 2022
Endowed with great business acumen and cross-functional expertise, attributed to her exceptional experiences working with global brands, Chengetai is highly regarded for transformational leadership, board advisory, development of turnaround business strategies, creating innovative and profitable marketing campaigns which deliver maximum return on investment and record breaking increases in profits, effectively engaging employees in organisational priorities, building talent and winning teams, leading several business transforming projects, designing and launching effective public relations (PR) campaigns and successfully managing stakeholder relationships.
Chengetai has won several awards over the years in the areas of Marketing, Business Development, Public Relations, Corporate Social Investment and Customer Experience for the work she has led in the various corporates that she has been with. Recently, she was honoured as a Global Woman Achiever and was also conferred the Africa Woman Leader Title in 2021 by the World Woman Leadership Congress, amongst several other accolades.
WiM Africa: What gives you energy and drives you forward when you are not feeling at the top of your game?
CM: It’s three things mainly. The thought of my vision board, I have set ridiculously high goals and have made a promise to myself to work extremely hard to achieve these and more. The young people who look up to me, over the years I have had a lot of young people who say “don’t you dare give up, we are watching and learning from you” and the tremendous support system that I have in my life, I am blessed to have people who believe in me and support me, in every sense.
WiM Africa: Which advertising campaign, from any brand, has been the most memorable for you and why?
CM: The Coca-Cola Holidays Are Coming, it marked the official arrival of the festive season for me, in a way that no other brand did. I also loved the consistency in the messaging for this campaign over the years and how it positioned the Coca-Cola brand as a huge part of the festive celebrations.
WiM Africa: What three pieces of advice would you give to a woman marketer aspiring to a senior position about getting to and staying at the top of their profession?
CM: Firstly, be your authentic self, by doing so, you become more aware of your strengths (which you need to play to, the most) and your weaknesses (which you need to work on), moreover you also attract the right opportunities and people. Secondly make learning a daily habit; learn something from everyone you encounter, even from your not so favourite people, this will broaden your knowledge base; get as much exposure as you can and be widely read. Lastly be intentional about your career path and take full ownership of it, have clearly defined goals that you periodically review; network with fellow marketers and get a mentor.
WiM Africa: Which one person, dead or alive, would you say inspires you the most and why?
CM: My late mother Jane Muchakati inspires me the most and here’s why; although not having fully pursued her education due to financial challenges, she made sure all her children got a good education. Growing up, the key message in our household was about studying hard and empowering ourselves through education. She remains the most hard-working, resilient, confident, cheerful and positive person I have ever known.
WiM Africa: If you were stuck on a desert island what three things, excluding electronics, could you not do without?
CM: My family, a good book and water.
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