#WiMMeets Becky Opdyke - CMO for Tiger Brands

21 April 2022

#WiMMeets Becky Opdyke - CMO for Tiger Brands
Welcome to #WiMMeets - a series of short interviews with marketing leaders from across Africa and around the world. The series will present a different side to senior professionals with the aim to share the things that matter to them and inspire others. 
In this interview, we sat down with Becky Opdyke, CMO for Tiger Brands.
Her focus at Tiger Brands is to relentlessly drive marketing strategy based on understanding consumer needs and connecting with them through relevant product innovation with a key focus on nutrition, quality and food safety. Underpinning the portfolio of iconic South African brands she is responsible for is to drive Africa’s largest FMCG food manufacturers core purpose of nourishing and nurturing more lives every day. Becky is a committed and versatile leader with over 19 years broad marketing experience in growth-oriented international businesses. She has held senior brand leadership roles within ABInbev/South African Breweries and General Mills. She holds an MBA from Harvard Business School.

WiM Africa: What gives you energy and drives you forward when you are not feeling at the top of your game?

BO: We are all human, so of course there are days when the energy wanes. Getting some external creative inspiration always revives me – looking at new campaigns and ads online is one way to get the energy going to go out and make great work! 


WiM Africa: Which advertising campaign, from any brand, has been the most memorable for you and why?

BO: Most recently I have been inspired by the recent Savannah/Nando’s campaign for the new Savanna Chilled Chilli product. It’s great to see two iconic African brands working together to really drive cutthrough for both of their brands. On a more ongoing basis, I think the social media marketing from the Sheldrick Wildlife Trust in Kenya is really phenomenal – it is heart-warming, creative and always get a lot of engagement!


WiM Africa: What three pieces of advice would you give to a woman marketer aspiring to a senior position about getting to and staying at the top of their profession?

BO: a: Never hesitate to speak up – you are hired for your ability and potential – use it!

b: Understand your business but never become so internally focused that you lose the external and consumer perspective that is so critical for success

c: Say YES to opportunities – a variety of marketing experiences, even in the same company, really rounds you out as a marketer. Sit on committees, partner with finance, help with recruiting new talent – keep building and practicing your leadership and business skills!


WiM Africa: Which one person, dead or alive, would you say inspires you the most and why?

BO: This week I am quite inspired by Indra Nooyi, the former CEO of PepsiCo. I just finished her recently launched booked “My Life in Full” and her personal journey and business impact made by integrating purpose into business strategy is very inspirational.


WiM Africa: If you were stuck on a desert island what three things, excluding electronics, could you not do without?

BO: a. My glasses

b. A book to read

c. Sun cream


Discover more #WiMMeets interviews here!


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