Lagos, Nigeria – September 2026 — Women in Marketing Africa (WiM Africa), in partnership with Women in Advertising (WIA-AAAN), is bringing the Real Talk Debate Series to Lagos this November, convening senior leaders from across Nigeria’s marketing, advertising, media and creative industries for a candid conversation about the country’s creative potential — and what it will take to translate that potential into greater cultural and commercial impact.

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There is a growing tension at the heart of modern marketing. On one side sits the rise of purpose-led storytelling: beautifully crafted campaigns, emotive brand manifestos and polished narratives about impact, inclusion and change. On the other sits an increasingly discerning audience asking a far more important question: “What is this business actually doing?”

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