30 June 2026
A few weeks ago, someone shared how she went searching for a new product to add to her skincare routine. Instead of heading to a traditional search engine, she asked a generative AI assistant for a recommendation. The answer came back quickly, confidently and seemingly perfectly matched to her needs. But she didn't buy it.
29 June 2026
At the start of 2026, Cannes Lions wasn’t actually part of the plan. It was going to be an incredibly busy few months, with our inaugural Women in Marketing Africa Real Talk Debate in Nairobi falling in the same month as Cannes Lions. I had almost decided to skip this year’s festival. There was plenty happening across the continent and, like many professionals, I was weighing up whether another trip to Cannes would deliver enough value. Looking back now, I’m incredibly glad I went.
24 June 2026
For years, the marketing industry has celebrated progress in how Africa is represented in global advertising. More African faces appear on screens. More campaigns reference African culture. More brands speak the language of inclusion, diversity and localisation. Yet a question posed during the recent Women in Marketing Africa Real Talk Debate in Nairobi challenged the industry to look deeper: "Are global brands truly committed to authentic African representation?"