Events

WiM Africa launches at the Loeries

Female Representation and the Media - Who controls the narrative?

Where

Durban, South Africa

When

16th August 2018
10:00 - 13:00

Book Tickets

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The first ever WiM Africa event on the continent takes place during the prestigious Loeries Creative Week with a focus on the role the marketing and advertising industry has to play in stereotypical representations of women in society and culture.

The stereotypical portrayal of women in the media and on our TV screens is nothing new. But with issues around equal pay, gender equality and global movements like #MeToo and #TimesUp, isn’t it time to look at the role the advertising and marketing industries have to play and which areas of the sector can effect the most change?

Globally only 3% of creative directors are female and out of the top 50 most influential CMOs only 18 are women (2017). Given these disparities in female representation and influence at the highest levels, what is the impact on the dynamics of marketing departments and advertising agencies across the continent? How does this influence the brand strategies and the creative produced; the portrayal of women in the media and resulting impact on society?

This event will focus on the impact this under representation of senior female executives at the very top of our organisations has on the portrayal of women in the media, and the effects on our society and culture.

Female Representation and the Media – Who controls the narrative? An exclusive gathering that will not only introduce a new network, resource and voice for women in marketing, advertising andcommunications, but will also seek to address some of the specific challenges faced by those in the sector across the continent.

Demonstrate your leadership on gender parity issues and support the work we do. For specific event and corporate sponsorship opportunities contact us.

BizCommunity Free The Bid Mark Lives.com Bestow Elan
Andrea Opoku

Andrea Opoku

HOST – Director Women in Marketing CIC and Founder, WiM Africa

Andrea Opoku

Andrea Opoku

HOST – Director Women in Marketing CIC and Founder, WiM Africa

Andrea has been a founding member of the Women in Marketing (WiM) network since its creation in 2004 when it was part of the Chartered Institute of Marketing. In December 2017 she was brought on as a Director to support the activities of the organisation which had recently been formed as a Community Interest Company (CIC). Andrea has led onWiM’s global expansion strategy, specifically on the African continent, hence the launch of WiM Africa.

Andrea runs astrategic marketing and branding consultancy and was formerly Executive Director at BSP Media International, a UK-based market and industry intelligence provider – producing and delivering conferences and industry events on Technology, Media and Telecoms across Africa.

Andrea’s career began at a multimedia software publishing company in Paris and over a 10-year period moved into campaign management and communications roles in property, education, food retail, men’s fashion, office design and build, and outdoor adventure sports.

Andrea trains and lectures on marketing planning, social media and digital marketing strategy; she also blogs and writes about marketing, business and Africa.

Zumi Njongwe

Zumi Njongwe

SPEAKER - Marketing & Innovation Director, Diageo

Zumi Njongwe

Zumi Njongwe

SPEAKER - Marketing & Innovation Director, Diageo

Zumi Njongwe has been named marketing and innovations director for Diageo South Africa. With her appointment, Njongwe takes responsibility for further growth at Diageo locally.

Njongwe has spent the last two years in Ethiopia as marketing and innovations director at Diageo’s Meta Abo Breweries. She also led the establishment of ETEAGE (“queen” in Amharic), a women’s network within Diageo which drives coaching, mentorship and empowerment of women in order to contribute to the diversity agenda.

Njongwe has been with Diageo since 2005, working in various roles across Africa and in London. Prior to her role in Ethiopia, she held a number of roles in the Diageo business, from marketing manager on J&B to regional marketing manager for Guinness (Africa), responsible for Cameroon, Nigeria, Kenya and Ghana, until she was portfolio manager of whisky, leading the development of the category and strategies to deliver business results for the category. She was also an active member of the marketing leadership team driving the talent agenda and team training, as well as leading the Spirited Women of Brandhouse (SWOB) initiatives. She holds a BSC (chemistry and psychology) and honours degree in psychology.

Diageo owns the five of the top 10 whiskies in SA (Johnnie Walker, J&B, Bells, Vat 69 and Black & White) and is a market leader in vodka and rum with Smirnoff and Captain Morgan; and it also leads the fast-growing premium gin category with Tanqueray.

Suhana Gordhan

Suhana Gordhan

SPEAKER - Creative Director, FCB Agency Africa

Suhana Gordhan

Suhana Gordhan

SPEAKER - Creative Director, FCB Agency Africa

Suhana is passionate about the art of copywriting and loves parenting an idea well enough so that nobody molests it along its journey from birth to maturity. She believes that the best agency-client relationships are more marriage and less bondage. She entered the advertising industry in 2001 and has worked on some of the country’s much-loved brands at agencies like Ogilvy, Black River FC, NativeVML and Net#work BBDO.

Fahmeeda Cassim-Surtee

Fahmeeda Cassim-Surtee

SPEAKER - CEO South Africa, DStv Media Sales

Fahmeeda Cassim-Surtee

Fahmeeda Cassim-Surtee

SPEAKER - CEO South Africa, DStv Media Sales

Holding a variety of qualifications in media management, strategic marketing, business management and journalism, Cassim-Surtee began her career at City Press newspaper as both an advertising consultant and freelance sports writer. This extended to radio broadcasting and contributions to international publications. She joined the MultiChoice Group in 1998 and has since held a variety of positions within DStv Media Sales, the advertising and sponsorship arm of the business, rising to her current position as CEO of DStv Media Sales in October 2017. Nominated for SA Woman of the Year and SA Business Woman of the Year, she says of work, “I love it because I don’t treat it as a job. It’s integrated into my life. It’s different everyday. I like the opportunity to influence people in our organisation.” Never one to shy away from a challenge, Cassim-Surtee lives by the motto, “I can do anything even if it scares me.”

Emma Reeves

Emma Reeves

SPEAKER – Executive Director,
Free The Bid

Emma Reeves

Emma Reeves

SPEAKER – Executive Director,
Free The Bid

Emma Reeves has an extensive background as a Creative Strategist working across all aspects of cultural communication and new media in the print, digital and live space. Emma became the Creative Director of the highly influential MOCAtv in 2012, a part of the YouTube original content initiative funded by Google, radically changing the landscape of access to art in the digital realm while managing and creating digital engagements. Whilst at MOCA, Emma programmed and oversaw production on the game changing, interdisciplinary cultural event Step and Repeat in 2014 and 2015.

Previously, Emma worked in documentaries and TV production in London before joining Gorgeous Enterprises from 1996 - 1999 working with Frank Budgen on his seminal work for Playstation and Guinness as well as multiple award winning commercials with Chris Palmer.

After Gorgeous Emma joined Jefferson Hack at the Dazed Group in London from 1999 until 2007 working as photo director for Dazed she also helped found Another Magazine and Another Man. Emma then moved to New York to oversee the branding agency Li, Inc working with Patrick Li for three years prior to moving to LA in 2012.

Emma continues to live in Los Angeles.

Since January 30th 2017 Emma has been Executive Director of Free The Bid:

Free the Bid is a 501c3 non-profit initiative advocating on behalf of women directors for equal opportunities to bid on commercial jobs in the global advertising industry.

Leigh Andrews

Leigh Andrews

MODERATOR - Editor-in-Chief: Marketing & Media, Bizcommunity.com

Leigh Andrews

Leigh Andrews

MODERATOR - Editor-in-Chief: Marketing & Media, Bizcommunity.com

Leigh Andrews (@leigh_andrews) is Editor-in-Chief: Marketing & Media at Bizcommunity.com and Lifestyle contributor. Leigh is passionate about issues of inclusion, equality and diversity, and was the only South African finalist shortlisted for the Women in Marketing #WIMawards2017.

Responsible for keeping a finger on the pulse of the latest happenings in the marketing and media industry, Leigh writes top breaking news stories interviewing key people in the industry, as well as driving the daily delivery of fresh and accurate content, aligning editorial goals with the BizCommunity.com strategic direction. Having spent 12 years in the industry, working for companies such as Microsoft, Kagiso Media, Fleet Street Publications, the Mail & Guardian Online, Caxton Community Newspapers and Newsclip's publications, Leigh is at the forefront of all this marketing and media in South Africa.

Female Representation and the Media: Who controls the narrative?

AGENDA

 

09:30 Arrival, registration and networking  
 
10:00 Welcome Address Andrea Opoku, WiM Africa
 
10:15 Partner presentation Emma Reeves, Free The Bid
 
10:30 Research World Federation of Advertisers (WFA)
 
10:55 Agency Suhana Gordon, FCB Africa
 
11:20 Media Owner Fahmeeda Surtee-Cassim, DStv Media Sales
 
11:45 Brand Zumi Njongwe, Diageo
 
12:10 Panel discussion

Moderator: Leigh Andrews, BizCommunity

Panellists:

  • Zumi Njongwe, Diageo
  • Suhana Gordhan, FCB Agency Africa
  • Fahmeeda Surtee-Cassim, DStv Media Sales
  • Emma Reeves, Free The Bid
 
12:45 Closing Address Andrea Opoku, WiM Africa
 
13:00 Close  



WiM Africa launches at the Loeries

Female Representation and the Media - Who controls the narrative?

16 August 2018

10:00 - 13:00

Durban, South Africa

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