Women in Marketing Africa proudly presents the first the Real Talk Debate Series - Is AI a Threat or Opportunity for Africa’s Creative Sector? This event will bring together AI industry leaders, data governance experts, innovators, and creatives to explore how AI is reshaping Africa’s marketing, advertising, and creative industries. Is AI the key to democratising access and unleashing unprecedented creative potential? Or does it risk deepening inequalities and diminishing authentic African narratives?
Accra, Ghana
13th March 2025
10.00 GMT
Is AI a Threat or Opportunity for Africa’s Creative Sector?
Join the Women in Marketing (WiM) Africa network in marking International Women's Day 2025 with our first event in Accra, Ghana.
AI is reshaping the creative industries at a pace that demands the attention of senior leaders in marketing, advertising, and creative professions. For Africa’s creative sector, AI represents a double-edged sword: a tool that can amplify our rich cultural heritage on the global stage or a force that could deepen inequities and stifle authentic narratives.
This debate offers a unique platform for CMOs, brand marketers, directors, and senior creatives to explore the real implications of AI for our respective industries. As decision-makers shaping the future of brands, you will have the opportunity to engage with thought leaders, innovators, and peers in a lively discussion that cuts to the core of Africa’s creative and technological potential.
Why attend?
As Industry leaders, senior marketers and creative professionals you play a pivotal role in shaping how AI is adopted and utilized. This debate will help you:
With live audience polling and Q&A sessions, this debate is your opportunity to shape the future of Africa’s creative sector in an AI-driven world. Join us and be part of this critical conversation.
The debate will begin with each party presenting their arguments for or against the motion. The moderator then leads the discussion, asking probing questions and encouraging deeper exploration of key points to spark debate. Throughout the event, attendees actively participate through live polls and Q&As to share their perspectives and pose questions to the speakers.
SPEAKER - Chief Director, Global Media Alliance
SPEAKER - Chief Director, Global Media Alliance
Emma Wenani is a Communications Professional (Public Relations, Digital Marketing, Project Management and Events Management) with over 16 Years’ experience working in different capacities at Senior Management Level.
She currently oversees the Communication and Consulting units at Global Media Alliance Group as its Chief Director leading her teams in providing strategic and objective advisory services to the clients they work with.
Ms. Wenani is passionate about communication, personal development, mentorship and coaching. She often engages in coaching and mentorship programmes with young people in areas of career and personal development.
Emma is the Chairperson of the Kenyans in Ghana Association. She is also an Executive Committee Member of the Executive Women Network (EWN), a non-profit organization of women in senior management and executive positions in private institutions/organizations as well as women entrepreneurs.
She is an avid reader, she enjoys watching football, and one of her favorite past times is travelling.
PANELIST - Founder & CEO, rAIma.oi
PANELIST - Founder & CEO, rAIma.oi
PANELLIST - Brand, Marketing & Fintech Consultant
PANELLIST - Brand, Marketing & Fintech Consultant
Mariam is a seasoned Fireball Marketer, Brand consultant and Fin-tech professional with over 18+ experience across multiple multinationals and sectors. She has developed and implemented novel marketing concepts through traditional, digital and experiential channels to connect with diverse customer segments.
Starting off in experiential marketing, she was able to work with brands in a way that customers and potential customers would get an authentic feel of the brand to drive sales, awareness, loyalty and conversion.
Her excellence in experiential marketing propelled her into the Telecoms Industry. She joined Telecom Giant Vodafone Ghana. Within two years she had risen to Head of Brand Engagement and Sponsorship.
Following success in Vodafone Ghana, Mariam made another change in Industry, this time to Banking. She joined Standard Chartered as the Country Head for Brand, Marketing and Sponsorship. She developed and executed ROI led concepts and campaigns that would make banking attractive to all segments and aid in the achievement of product awareness, revenue growth and business sustainability.
With a passion for Fintech and Financial Inclusion she transitioned to Retail Banking as the Head of Digital Banking, Financial Inclusion and Corporate Partnerships at Standard Chartered driving acquisition, engagement, loyalty and uptake of digital products (SC Mobile, Web Platforms). Through her passion for driving Corporate Partnerships, she curated 360 Product and Marketing Campaigns to drive incremental revenue and product brand affinity.
She currently works across Africa driving awareness, revenue and impact of financial products and solutions to engage the underserved, (Africas youthful population has about 60% under the age of 25 and a generation consisting of over 57% women).
She is passionate about Africa's creative economy and the potential it has to transform the continent by unleashing innovation, creating jobs, and promoting cultural diversity.
PANELLIST - CEO & Lead Consultant, Information Governance Solutions (IGS)
PANELLIST - CEO & Lead Consultant, Information Governance Solutions (IGS)
Sylvia Appiah is a seasoned expert in data protection, cybersecurity, and AI governance with over 25 years of experience across the UK and Africa. As CEO and Lead Consultant at Information Governance Solutions (IGS), she advises organizations on data protection compliance, privacy management, and AI governance, with a focus on aligning with Ghana’s Data Protection Act 2012, GDPR, and other African data regulations.
Sylvia holds an MSc in Cybersecurity and Management from the University of Warwick and is certified in IAPP CIPP/E, Data Protection Supervision (Ghana), and ISO27001 Information Security Implementation and Auditing. She recently expanded her expertise as an AI Governance Professional.
A respected trainer and speaker, Sylvia has delivered data protection masterclasses across Africa, including in South Africa and Uganda, and co-designed Ghana’s Certified Data Protection Supervisor/Officer programme. She brings a critical perspective to the debate on AI in Africa’s creative sector, focusing on responsible AI use, regulatory compliance, and ethical risk management in marketing and business.
MODERATOR
MODERATOR