In today’s fast-paced, technology-driven world, Artificial Intelligence (AI) is rapidly transforming how we work and interact. This shift raises an important question: is AI a threat or an opportunity for humanity - especially for the creative and marketing industries, where innovation and originality are paramount? In its inaugural Real Talk Debate in Ghana, Women in Marketing Africa (WiM Africa) brought together top marketing communications leaders and AI experts to examine AI’s dual impact on the continent’s marketing and creative industries.
In the marketing, advertising, and communications sectors, the narratives we create hold immense power. They shape perceptions, influence decision-making, and, ultimately, drive economic outcomes. Yet, too often, Africa is misrepresented in global media—a legacy of reductive stereotypes that paint the continent as a monolith of poverty, conflict, and dependency.
The 2024 Global WiM Awards shortlist has been announced, celebrating exceptional women who embody this year’s theme of "Exemplary." As we look forward to the upcoming Awards Ceremony, we spotlight the remarkable talent and achievements of the shortlisted nominees from across the continent. For the last of the shortlisted nominees from the WiM Africa community, we speak with Yaa Boateng, Managing Director & Chief Creative Officer at The Storytellers, Ghana.
The 2024 Global WiM Awards shortlist has been announced, celebrating exceptional women who embody this year’s theme of "Exemplary." As we look forward to the upcoming Awards Ceremony, we spotlight the remarkable talent and achievements of the shortlisted nominees from across the continent. For the third of the shortlisted nominees from the WiM Africa community, we speak with Ifeoma Jibunoh, Group Chief Marketing Officer, Cassava Technologies.
The 2024 Global WiM Awards shortlist has been announced, celebrating exceptional women who embody this year’s theme of "Exemplary." As we look forward to the upcoming Awards Ceremony, we spotlight the remarkable talent and achievements of the shortlisted nominees from across the continent. For the second of the shortlisted nominees from the WiM Africa community, we speak with Buyi Mafoko, Managing Director of Matte BLK in South Africa.
The 2024 Global WiM Awards shortlist has been announced, celebrating exceptional women who embody this year’s theme of "Exemplary." As we look forward to the upcoming Awards Ceremony, we spotlight the remarkable talent and achievements of the shortlisted nominees from across the continent. For the first of the shortlisted nominees from the WiM Africa community, we speak with Cynthia Torto, Global Creative Lead at Shell International.
Women in Marketing Africa is hosting the fourth session in the Real Talk Series, titled The Creatives Edition, a platform for honest dialogue on gender equality within the creative sector. This discussion will centre on the unique challenges women face in pursuing and establishing themselves in leadership roles across advertising, marketing, and other creative fields.
The Global Women in Marketing (WiM) Awards are back for the 14th year, and we’re making a special call for entries from Africa! It’s time to recognise the outstanding achievements of women in marketing, communications, and advertising who are making a mark in the industry. Whether you are a seasoned professional or emerging talent, or if you know someone whose work has inspired you—now is the perfect opportunity to spotlight that brilliance on a global stage.
By Leigh Andrews, Women in Africa Advisor and Contributor Historically, initiatives around gender equality and equity have been owned and driven by women. But we cannot move forward by leaving 50% of the population out of the conversation, as the potential to be great allies in our quest for achieving gender balance. That’s why the third and final edition of Women in Marketing Africa #RealTalkSeries for 2022 brought men to the table, because all the conversations on gender equality cannot bring about real change without including men.
The 2022 Global WiM Award shortlist has been announced and as we prepare for the Awards Ceremony which is set to take place very soon, we shine a spotlight on the amazing shortlisted women from across the continent. For the eighth edition of the Africa Spotlight Series we speak to Mai Salama, Founding Partner of Creative Industry Egypt and Managing Partner of The Worx for Events, Egypt.