WiM Africa is part of Women in Marketing (WiM) CIC. A global network of senior managers and c-suite professionals created to educate, inspire, connect and recognise women in the marketing and associated professions through the cycle of their lives. WiM takes a holistic approach to the education and wellbeing of women through collaborations and partnerships with organisations that complement their work.
Like WiM Global, WiM Africa aspires to bring together female professionals (and their male advocates) in the marketing, communications, advertising and other creative fields across the continent to connect, network, share ideas, experiences best practice and celebrate each others achievements. Forging the way for the next generation of female marketers breaking through.
WiM CIC was created in 2004 out of a need for women in the marketing, advertising and communications professions to be recognised, celebrated and empowered to fulfil their potential. The first WiM event coincided with International Women?s Day on Work-Life Balance. Since then, the annual WiM events have grown and tackled topics such as ethical marketing, the creatives, branding and diversity in marketing, with the purpose of provoking discussion and inspiring women across the sectors and the wider business community.
The popularity of the events led to the introduction of the first WiM Awards in 2010. Past award winners have included senior executives from Burberry, Google, Facebook, Hearst UK, Havas, Diageo and Ogilvy & Mather UK. Over the years, WiM has enjoyed the support of the Chartered Institute of Marketing (CIM), the Marketing Academy and sponsor organisations such as ITV, Mondelez, Vodafone, Havas Worldwide and HP.
WiM now serves a global network of influential individuals.
WiM Director and Africa Ambassador
WiM Director and Africa Ambassador
Andrea has been a founding member of the Women in Marketing (WiM) network since its creation in 2004 when it was part of the Chartered Institute of Marketing. In December 2017 she was brought on as a Director to support the activities of the organisation which had recently been formed as a Community Interest Company (CIC). Andrea has led on WiM’s global expansion strategy, specifically on the African continent, hence the launch of WiM Africa.
Andrea runs a strategic marketing and branding consultancy and was formerly Executive Director at BSP Media International, a UK-based market and industry intelligence provider – producing and delivering conferences and industry events on Technology, Media and Telecoms across Africa.
Andrea’s career began at a multimedia software publishing company in Paris and over a 10-year period moved into campaign management and communications roles in property, education, food retail, men’s fashion, office design and build, and outdoor adventure sports.
Andrea trains and lectures on marketing planning, social media and digital marketing strategy; she also blogs and writes about marketing, business and Africa.
WiM Founder and CEO
WiM Founder and CEO
After a successful career in modelling and luxury retail, Ade became a member of the Chartered Institute of Marketing (CIM) and joined the London board, as a volunteer. She became Chair of CIMCOM, the CIM marketing communications forum, liaising with professional bodies from advertising, PR and design and held this post for six years.
During this time, Ade recognised the need to establish a Women in Marketing (WiM) forum to inspire, connect, encourage and celebrate the achievements of female marketers. She launched the first WiM event in March 2004 to coincide with International Women’s Day.
Since the launch of this first event, Ade has gone onto create the WiM Awards in 2010 and is now the CEO of the newly established Women in Marketing Community Interest Company. She is passionate about challenging the gender norms and is an advocate of the global economic empowerment of women.
WiM Africa Advisor - Global Lead, Creative Solutions
WiM Africa Advisor - Global Lead, Creative Solutions
Cynthia is performance-driven brand consultant with over 20 years of global experience in marketing communications, experiential event strategy, and brand development. Her expertise lies in maximising the impact of marketing campaigns, translating insights into innovations, and identifying commercial growth opportunities.
She has led significant initiatives across the creative, telecoms, and oil & gas sectors, including developing customer value propositions for emerging technologies, managing global event sponsorships, and overseeing company rebrands. Known for her excellent relationship management and strategic thinking, Cynthia has successfully secured and managed major partnerships with brands such as Sony, Nissan, the BBC, and Samsung. Her leadership and creative ambition are reflected in numerous awards, including her recognition in the 2023 Empower Top 100 Future Leaders list.
WiM Africa Advisor - Consumer & Market Insights Director Africa, Unilever
WiM Africa Advisor - Consumer & Market Insights Director Africa, Unilever
Deeply passionate about people, Stacey Grant leads the Africa Insights Team and is a member of both the Unilever South Africa leadership team, as well as the Unilever Africa Leadership Team. In this role, she is ultimately responsible for showing the business where and how to win – through converting data into insights that inform solutions to the unmet needs of consumers across the continent. A strong believer in African creativity and solutions, Stacey has led her team to a number of major Global Unilever honors, including awards for Innovation and Communications excellence. Her biggest passion is centered on building sustainable businesses and Stacey believes that this is one of the key elements in unlocking the potential of the African continent.
In over 13 years of Unilever experience, Stacey has continuously leveraged her ability to empathise and advocate for the needs of the consumer, and combined it with her technical expertise to lead for innovation. This has included provocative research into gender narratives, as well as understanding the evolution of female identity in Africa. Insights from this work have directly fed into the powerful creative executions and purposeful brand messages which have seen Unilever rise as an industry thought leader and society shaper in areas like gender stereotyping and racial equality.
As a working parent with a busy household, 2 energetic sons, a couple of pooches, and a demanding job, Stacey is fiercely passionate about helping people advance in both their careers & personal lives.
WiM Africa Advisor - CEO, Mullen Lowe Accra / VP Africa Development, IAA
WiM Africa Advisor - CEO, Mullen Lowe Accra / VP Africa Development, IAA
Norkor Duah is the CEO of Mullen Lowe Accra an integrated communications company affiliated to Lowe Worldwide and Partners and has almost thirty years’ experience in Ghana’s Creative, Advertising, Marketing and Management Sector.
Norkor is also Vice President of Development - Africa for the International Advertising Association and a past President of Advertising Association of Ghana.
She has worked assiduously in various capacities on numerous councils, including the Council of the Association of Ghana Industries (AGI) and is currently on the Brand Ghana Council.
Norkor sits on a number of Corporate Boards including Adesa Productions Limited and National Conservation Research Centre.
Norkor is a graduate of Watford College in the UK.
WiM Africa Advisor - Senior Director: Marketing, Digital & Creative EMEA Pay TV & Global Brands Discovery
WiM Africa Advisor - Senior Director: Marketing, Digital & Creative EMEA Pay TV & Global Brands Discovery
The chance to run all things brand for the world's biggest real-life entertainment company saw Henry move to Dubai in late 2017 to join Discovery's Middle East and Africa team. With 64 markets and 30+ channels, including Food Network, TLC, Discovery Channel, Animal Planet and Fatafeat (the Middle East's biggest Arabic food channel), he's become very familiar with the phrase Inshallah. Before that, he was London-based as Head of Marketing at Global, one of the UK's largest media and entertainment groups with over 24 million weekly listeners across its radio portfolio that includes Heart, Capital FM, LBC and Classic FM. Before marketing was a twinkle in his eye, Henry completed a PhD in American foreign policy at UCL in London.
WiM Africa Advisor - Global Inclusion & Diversity (I&D) Manager, Kantar
WiM Africa Advisor - Global Inclusion & Diversity (I&D) Manager, Kantar
Andrews helped launch the Women in Marketing Africa community at the Loeries Awards a year after her inclusion as the only South African finalist in Women in Marketing's 2017 rising star industry journalism awards. She has served as chairperson for Kantar’s Transformation and Sustainability Forum in South Africa, as well as Global Comms and Engagement Lead for the Women at Kantar ERG (Employee Resource Group) and MEA regional representative for the CREW (Culture, Race and Ethnicity at Work) ERG. In her current role as I&D Manager she has oversight of 12 global ERG Leads as well as I&D comms initiatives across almost 25,000 colleagues. She started the #FairnessFirst column to highlight the true state of inclusion and diversity on the continent in her previous role as Editor in Chief of Marketing & Media at Bizcommunity, the largest B2B news portal in Africa. Her ‘jury duty’ for the marketing industry has been extensive, ranging from the IAB (SA)'s #Bookmarks2020 Publisher panel and judging over 500 entries for that year’s Epica Awards – to the inaugural Marketer of the Year (MOTY) for the 2019 Marketing Achievement Awards (MAA) as well as serving as an #Inspiring50 nominee and Involve HERoes Future Leader Role Model in 2022.